What Are the Three C's of Employee Engagement?

Most employees find their jobs monotonous. An HR manager will only offer one response when you question them about employee engagement.

The main problem we now have is that. The era of significant pay raises, even for highly effective firms, has passed. Employee retention is a short-term issue for businesses. As a result, HR managers were forced to think of alternative motivational strategies, including off-site parties and picnic areas, anniversary and birthday football and cricket matches, cultural festivals, artwork and quiz competitions, nursing homes for employees' kids, Friday gatherings, movie tickets, and discount shopping vouchers. One of the most well-known and prosperous technological businesses, Google, provides its staff with free, wholesome meals that are made with care.

To ensure that its workers have excellent cuisine at work, the organization hires trained and experienced chefs. One of her methods for ensuring that workers are content at work is to do this. Yet it won't be enough to keep workers around for very long. There must be some factors that can inspire individuals to care deeply about their profession. People must have an emotional connection to their job and to the organization.

Importance of Employee Engagement

The epidemic has altered how coworkers communicate and interact. It's crucial to consider how employee engagement will appear in the second half of 2021 given that many organizations are reverting to offices and mixed work settings. In order to operate your organization profitably and successfully, engagement is essential. According to a 2017 research, businesses with high levels of employee engagement saw 17% greater profits, 41% decreased absenteeism, and 59% lower employee turnover.

Customer-focused businesses need proactive, engaged staff members, but a recent study reveals that many don't exist. Less than a quarter of corporate executives, according to a recent Harvard Business Review poll, are actively involved. Yet, individuals who are incredibly productive actively seek out answers to their workplace problems and truly feel like they belong there.

More than 25% are taking steps to distance themselves. They and the firm don't communicate well, and they don't feel supported. These workers frequently complain about the business, its goods, or services, and they frequently take more sick days than other workers. His remaining 50% Silence Her Majority simply shows there and blends in, either not participating or not participating. You aren't really loyal to the business. Even if they are content in their position, they might simply leave if a local employment agency calls.

There is a ton of unrealized potential in this. Half of your workers may be contributing actively to the objectives of your business with the correct atmosphere and support. This group can be made to change if a bit more time and effort is put into them. Make these workers feel like essential members of your company by keeping in regular contact with them. As a consequence, there is a large rise in earnings, greater productivity, and higher client retention.

There are more methods that are significant in raising employee engagement in addition to all the popular ones stated above. Career, Competence, and Caring are the three Cs of employee engagement that have been advocated.

The 3 C’s of Employee Engagement

Career − The main demands of employees are chances to progress in their careers through promotions, rotations, and important tasks. Employees are guaranteed to feel involved when the organization and its management invest significant and honest time in assisting them in furthering their careers. By the way, it's okay if your interest gave the individual wings and they left for another organization.

In any case, personnel cannot be detained in a developing market with so many prospects. People anticipate having a career there when they join a company. Employee career development is a priority for top management and line managers, and this fosters a sense of organizational loyalty among staff members. As management encourages their professional development, they become more involved.

Employers may give their staff members opportunities for professional growth by rotating their staff and providing them with significant responsibilities, difficult assignments, and promotions. Also, they should be allowed some power and freedom to decide for themselves. Organizations that take career development seriously are able to hire a whole new generation of workers.

Competence − Competence is about the capacity to progress, but a career is about real advancement. Competence is improved through chances to study and use what is learned in practical situations. And the majority of workers look for chances to develop their talents. As long as individuals believe they are acquiring a talent that is in demand, they want to grow, learn, and improve. Workers who are engaged will assist to boost their future job performance by being familiar with their current position.

Competence is a capacity for development. Employees should receive regular seminars and training in order to develop higher-level skills and abilities. We must concentrate on acquiring transferable talents. Within a few months, the majority of employees start looking for growth possibilities inside their company to advance and advance in their professions. Competency is the capacity to grab chances, whereas a career concentrates on real progress in terms of designation, pay and benefits, and authority.

Engagement is improved when employees have the chance to advance not only financially but also emotionally and professionally inside a business. Employees often begin to wish to advance their careers after working for a year by acquiring new knowledge or assuming greater responsibility. Here, businesses should concentrate on assisting workers in acquiring important skills that will help them advance their competencies. Employees who are given opportunities for job advancement by their employers always help the business expand. There is a proverb that states, "Organizations grow as individuals do." Growth entails more than only increasing numbers.

Care − The sophisticated art of compassion necessitates managers’ sensitivity, empathy, and spontaneity. The simple, routine actions of managers allow us to experience compassion (not through big company policies). Are you aware of your employees' "moods"? Does your coworker inform you if her child is ill or if she has to attend parent-teacher conferences? Do you purposefully pause at these periods? Do you know what you have to do? How can you relieve stress? The ultimate skill of a manager instilling a sense of belonging in their workforce is compassion at the top. Managers must have empathy for others, be attentive to their needs, and comprehend their unique issues. Employees are given the impression that they belong in the company and that the organization belongs to them via little, daily acts of concern.

A caring boss is one of the main elements influencing enthusiastic staff members. To achieve deadlines, managers should make an effort to get to know their staff. In order to foster a work-life balance among their teams and to advance the happiness and health of their staff, managers should make this a priority. Through team building activities, team interaction activities, and team motivation activities, managers should endeavor to grow and nurture them as a team. Managers that put effort into growing their teams foster a friendly environment where workers may do their best work.


Employee engagement is something that managers are considering more and more. You may discover why by looking at our published studies on employee engagement. Jobs with high levels of employee engagement pay better. They produce more and offer superior customer service. They adapt more quickly and easily, luring in and keeping higher talent. According to research, highly engaged workers are 87% less likely to leave their current position than less involved workers.

Employee engagement makes for a happier and less stressful practice environment. Increased sense of accomplishment and increased teamwork. At the conclusion of the day, people offer high fives instead of bowing and shuffling.

Global enterprises of today employ a sizable workforce across many different nations and continents. The very same workplace is growing more and more quickly. Many mergers and acquisitions over the past two decades have resulted in a global workforce with workers from all cultures and origins. As a result, it gets more and harder for HR staff to communicate with all of the employees spread out across the company's regions. Poor management results from this, and staff members are unable to give their whole attention to their work.

Updated on: 11-Apr-2023


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