Voice of the Customer: Toolkit
Tools to gather data on your customers to understand how they are currently experiencing your service / product.
Updated on Nov, 2023
Language - English
Duration -2.5 hours
Understanding your customer is VITAL if you are to continue to provide them with a service or product that satisfies their needs and requirements. In an increasingly competitive and innovative marketplace, those companies that do not put their customers front and centre of their improvement efforts will be the ones left behind and, ultimately, won't be in the marketplace in the future. How can you improve your customer journey, your customer experience and how your customer views your products and service if you do not know what they are thinking?
In this course, we come at this from 2 angles. Firstly, identify how you can get customer data in front of you to start with. Secondly, what to do with that customer data once you have it. It is all about mapping this data, tracking it, cutting it up into segments etc. so you are truly aware of what your customer is thinking. We will cover the following:
- What is Lean Six Sigma?
- What does the concept "Voice of the Customer" actually mean?
- Customer segmentation tool.
- Types and sources of customer data tool.
- Interviews tool.
- Point of use observation tool.
- Focus groups tool.
- Surveys tool.
- Kano Analysis tool.
- Critical to Quality Tree tool.
We will explore what these tools are, how to conduct them and for those with which it can be applied, give LIVE demonstrations of how these tools work in practice.
At the end of this course you will understand clearly how to source data from your customers and what to do with this data for the benefit of your improvement efforts.
Who this course is for:
- Business Leaders
- Business Improvement Consultants
- Team Leaders / Managers
- Operational Leaders
- Business Professionals
What will you learn in this course:
Voice of the customer
Lean Six Sigma
Lean Six Sigma Tools
What are the prerequisites for this course?
Check out the detailed breakdown of what’s inside the course
- Introduction 01:05 01:05
- What is the purpose of this course? 02:44 02:44
Fundamentals of voice of the customer
Voice of the Customer tools
Hi there, my name is Robert Chapman.
I have been working as a Business Improvement professional for many years now. In doing so, I have learned a number of key lessons about Business, People and Processes.
The work I have done has been to save organisations money (and I have saved organisations millions of dollars), make them and their teams more productive and efficient and future proof their operations. Specifically, I am an expert in:
- Lean Six Sigma.
- Root cause analysis.
- Process Improvement.
- Automation of processes.
- Business Case creation.
- Wider Business Improvement (such as cultural change, reporting and transition of work around the globe).
I shall be loading course content on Udemy around the topic of Business Improvement so please do check out the courses on offer.
I do love to hear from those of you that take my courses and am here to help wherever possible!
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