The Rise of Video Content: Is it the Future of Digital Marketing?

The dominance of digital marketing is gradually displacing the era of television and radio advertising. Millions of consumers could see the advertisements for your company every day thanks to internet advertising. frequently at a significantly lower cost than more conventional media marketing venues. Video advertising is undoubtedly the way of the future of digital marketing.

To stay abreast of your audience's preferences and expectations, you must, nevertheless, keep up with content marketing trends and statistics. Video content is currently the most popular trend.

Will Digital Marketing in the Future Rely More on Video Content?

Due to several factors, video content has established itself as a crucial component of digital marketing and is most likely to remain so in the future. First, there is an exponential rise in the consumption of video content. With more people than ever watching videos online, marketers have a special chance to connect with their target audience. A HubSpot survey found that 81% of companies utilize video as a marketing tactic nowadays.

Technology advancements have made it simpler and more economical for brands to produce top-notch video content. This has raised competition and produced content of greater quality, which has in turn increased engagement and enhanced performance.

Brands may now more easily than ever distribute video content to their audience thanks to social media platforms. Brands can reach their target audience on a worldwide scale thanks to the billions of active users on websites like Facebook, Instagram, and YouTube. They can also use the platform's built-in analytics tools to monitor interaction and improve the success of their content.

Statistics and Trends Relating to the Rise of Video Content

One of the most successful types of digital marketing in recent years has been the use of video content, which has grown in popularity. In fact, Cisco research predicts that by 2022, video content will make up 82% of all internet traffic. Numerous causes, such as the widespread use of smartphones, improved internet speeds, and social media sites like YouTube, Facebook, Instagram, and TikTok, are to blame for this enormous rise in video content.

Video material is more interesting and remembered than text-based content, according to studies. Watching a message in a video helps people keep it 95% of the time while reading it in text only gets 10% of their attention. Higher click-through rates, conversions, and eventually income have resulted from this elevated engagement.

The introduction of live streaming is a further trend that has assisted in the growth of video content. Brands can now connect with their consumers in real-time more easily than ever thanks to platforms like Facebook Live, Instagram Live, and YouTube Live, which offer authenticity and immediacy that traditional advertising cannot match.

Why Digital Marketing Works Better with Video Content

The use of video content in digital marketing is growing in popularity and effectiveness. Video material is highly successful for several reasons, including −

Greater involvement

Video material has a higher level of engagement and recall than text-based content. According to studies, watching a message via a video increases message retention for viewers from 10% to 95%. As a result of the greater engagement, there are more clicks through, conversions, and finally, sales.

Better search engine optimization

Additionally, using video content can increase SEO (SEO). YouTube is owned by Google, for instance, and videos there can appear higher on search engine results pages. (SERPs). Videos can also lengthen visitors' stays on a page, which is an important element of Google's algorithm.

Superior storytelling

Brands can communicate tales using video content in a way that is not possible with text-based content. Brands can connect emotionally with their audience through the use of images, music, and voiceovers, which can increase engagement and loyalty.

Wider availability

Additionally, video content can open up a brand's message to a larger audience. For instance, people with impairments might find it challenging to comprehend text-based content, while closed captions and audio descriptions allow them to interact with video content.


Video footage is particularly easy to distribute. Users can now share and interact with video content more easily than ever thanks to social media sites like YouTube, Facebook, and Instagram, which has improved brand visibility and awareness.

Higher conversion rates

More conversions may result from the use of video material. Businesses that use video in their marketing get a 34% greater conversion rate than those that don't, according to a Vidyard survey. This is because video content can aid in establishing credibility and trust with potential clients, which may ultimately result in increased sales.

Video content is successful for digital marketing since it boosts user engagement, enhances the narrative, promotes accessibility, is highly shareable, and results in higher conversion rates.

How to Make a Brand's Video Content Successful?

Successful video content creation for your brand demands thorough preparation and execution. Here are some pointers to assist you in producing quality video content −

  • It's crucial to identify your target audience before you begin producing your video content. This will enable you to customize your message and produce content that appeals to your target audience.

  • Clearly define your objectives for your video material. Setting specific objectives will enable you to assess the effectiveness of your video content, whether those objectives are to raise brand awareness, increase website traffic, or produce leads.

  • Writing a script, you can stay on message and make sure your video content is succinct and clear by using a script. Additionally, it will assist you to prevent tangents or rambling.

  • Select the appropriate format, there are many various types of video footage, including educational videos, product demonstrations, customer reviews, and behind-the-scenes material. Decide on a format that best serves your objectives and connects with your intended audience.

  • It's crucial to pay attention to the video's quality. To make sure that your video material looks and sounds professional, invest in high-quality lighting, audio, and camera equipment.

  • Keep your video content brief and to the point because viewers' attention spans are limited. To keep people interested, try to make your film between 60 and 90 seconds long.

It takes meticulous planning and execution to produce successful video content. You can make engaging video content that connects with your target audience and helps you reach your marketing objectives by defining your audience, establishing clear goals, developing a screenplay, selecting the appropriate format, concentrating on quality, keeping it brief, and including a call-to-action.

How to Evaluate the Performance of Video Content in Digital Marketing?

Determine the efficacy of your initiatives by measuring the success of your video content in digital marketing. Metrics like views, engagement, and click-through rates can give you important information about how your viewers are interacting with your video content. You may also calculate the return on investment (ROI) of your video marketing activities by measuring KPIs like conversions, prospects, and sales. You can make sure your campaigns are successful and generating results for your brand by routinely analyzing and optimizing your video content based on these parameters.

Final Thoughts

Digital marketing already depends heavily on video content, and this trend is expected to grow. Video content has expanded as a result of improving technology, rising video consumption, the prevalence of social media platforms, and the widespread use of mobile devices. Brands that integrate video content into their marketing plans and successfully gauge its effectiveness will have a special chance to connect with their target market, boost engagement, and provide superior outcomes.

Updated on: 21-Apr-2023


Kickstart Your Career

Get certified by completing the course

Get Started