Simple Ways to Get Clients for Your Digital Marketing Agency in 2023

Despite the success of digital marketing agencies, many of them struggle to establish their own businesses. One of the most challenging parts of running a successful marketing agency is generating new clients. If you can’t keep up with the demand for your services, what would happen if the agency went out of business? So, what are the ways to find companies that are searching for digital marketing agency services? Let’s find out.

Today, businesses are more focused on digital marketing than ever before. Due to the increasing number of companies that are presenting their products and services online, there is growing competition in the digital marketing industry. One of the most important factors that businesses need to consider is finding leads. This is because, without a strong digital marketing strategy, many of them will not be able to attract and retain their customers.

Why are good clients crucial for digital marketing agencies?

One of the most important factors that you should consider when it comes to acquiring new clients is the type of client that you should bring in. There are two types of clients that you can choose from project-based and retained. Project-based individuals come to you for one project, while retainer clients pay you a set rate monthly for their services.

Although both types of clients tend to stay with your agency for a long time, it is important to consider that retainers can be canceled or renegotiated at any time. Having a healthy top-to-bottom funnel can help you build a solid client base and keep your agency running smoothly.

6 Simple ways to get more agency clients in 2023

One of the most critical factors that an agency must consider when it comes to generating new leads is having processes that consistently bring in new clients. We’ll talk about some of the ideas that you can consider implementing to improve the effectiveness of your agency's client generation efforts.

1. Strategic Planning

Before you start a campaign, it’s important that you identify your potential customers. This is the first step in building an effective marketing strategy. A potential client is a person who is most likely to become a customer. A simple lead is the name of an email address and a person's name. However, it's important to analyze their profiles to create an image of them. Having an established list of potential clients will allow you to target them precisely.

2. Build an Online Presence

It’s generally easier to market your own company compared to that of other businesses. However, as an agency, it’s still important that you develop and implement a marketing strategy that focuses on your own brand and goals. Having a dedicated marketing manager will help ensure that your efforts remain consistent. Besides being able to create a consistent online presence, having a dedicated marketing team will also help you generate more leads and expand your reach.

3. Treat yourself like your own Client

You already know how to approach marketing for other clients. Now, start implementing the same process for your own company. Follow through with all of the steps in the process, and make sure that you have the necessary data to create a marketing plan. Also, use storytelling techniques to build a stronger connection with your audience.

4. Lead Generation

One of the most critical components of any marketing campaign is lead generation. It can help boost the number of leads that you can send to sales representatives and convert them into warm sales calls. There are many ways to find a good sales and digital marketing client, but we will stick to the most effective ones for your business.

  • Thousands of businesses are listed in various directories such as YellowPages, Manta, DMOZ, and WhitePages, which are perfect platforms for getting in touch with clients. These sites can help you find companies that are relevant to your niche and geographical location. You can also get in touch with them by using their contact details.

  • One of the most effective ways to generate leads is through social networking sites such as LinkedIn. There are many ways to get new clients through these platforms, such as the built-in search and groups. These can be used to filter out users based on their buyer personas and contact those that are relevant to your business.

5. Build Links

One of the most effective ways to build up a website's authority is through link building. It allows you to rank for certain difficult keywords and makes it easier for companies looking for your agency to find you. Unfortunately, there are some techniques that are very bad for link building, such as paying for links and spamming on social media platforms like Reddit and Quora. Use the following methods for link building −

  • Marketing firms can reach out to writers and ask them to guest post on their websites. Most platforms allow writers to link back to their websites in their bios.

  • You can create original research reports and data, and because of the quality of the data you've gathered, many writers and marketers will link back to your study or survey on their websites.

  • Social media platforms such as Facebook, LinkedIn, and Slack allow writers to interact with each other and get insight into their topics. This is a great way to get a link to your website.

6. Prioritize your Portfolio

Your online portfolio should have a variety of features, such as a broad range of brands that you've mastered, so clients can see if you can take on any challenge. Also, it should reflect the work that you're most passionate about. For instance, if you plan on expanding your reach in the healthcare industry, you should prioritize the work related to that sector.

Even though you can tell prospective clients how great you are at work, they won't know until they see it. If you want to be successful in digital marketing, your portfolio is proof that they need to see. Moreover, your team can show off their digital marketing expertise with impressive certificates.


The primary goal of any B2B or B2C company is to find clients for their digital marketing needs. There are a variety of tools and resources that can help you find ideal leads, including social media, websites, and lead databases. Getting more clients is not always easy, so make sure that you have a strategy that will help you grow and avoid getting overwhelmed. One of the most effective ways to do this is by creating a plan that will allow you to replace clients whenever they are finished.

Updated on: 07-Apr-2023


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