Sell Like a pro (On Camera For eCommerce & Digital) - Part 2

Goals

What will you learn in this course:

Develop Your On-Air Persona: Be Appealing

Discover how to generate excitement about your products/services by being lively, engaging, and compelling. Develop your own style by being authentically YOU while on camera.

Personality Part 1:

In developing your On-Air Personality, you'll want to pay close attention to your vocals. How does your voice sound? Are you warm and inviting for your audience, or do you speak with a negative tone? Learn to give your audience an exciting experience with your voice by utilizing the upbeat and exciting vocal "Rollercoaster Technique."

Personality Part 2:

To create the dramatic, fun vocals of the "Rollercoaster Technique," you'll need energy. Discover the amount of energy that you should bring to your delivery without going 'over-the-top' (it may surprise you). Mix excitement, emotions, storytelling, and expertise all into one dynamic and engaging presentation that will have your customers eager to buy.

Personality Part 3:

Yes, it's a performance, but it's NOT acting. Rather, it's you performing as a heightened version of yourself. How do you do this comfortably and authentically so that your personality shines through (and is appealing to your audience)? This is exactly what we'll address in this lesson: how to be personable, dynamic, engaging, and compelling while asking for the sale and, ultimately, closing the sale.

Prerequisites

What are the prerequisites for this course?

None. Great advice for anyone wishing to become more persuasive and influential in the eCommerce, Digital, Social Media, and Broadcast realms.