Sell Like a pro (On Camera For eCommerce & Digital) - Part 2

person icon Christine Winn

Sell Like a pro (On Camera For eCommerce & Digital) - Part 2

Show Personality: Developing Your On-Air Persona

updated on icon Updated on Nov, 2023

language icon Language - English

person icon Christine Winn

architecture icon Business,Sales Skills,Communication & Presentation Skills,Communication Sales,Public Speaking

Lectures -3

Resources -3

Duration -1 hours


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Course Description

On-Air Personality: Essential for Success

This series consists of three 30-minute video lessons (1.5 hours total). These tutorials will show you how to develop a more engaging and compelling on-air persona. Although these lessons focus on how to be appealing during your sales presentations, many of the topics apply to any type of broadcast and public-speaking performance...and it is a performance; thus, you'll learn about performance techniques such as appropriate vocals, energy levels, stamina, and storytelling. You'll discover how to utilize these best practices while still being authentically and uniquely you in the process. It's all about discovering and enhancing your own unique On-Air Persona. You'll be guided through these lessons by American TV Personality and Show Host, Christine.

These lessons were developed for people who are seeking guidance on how to create truly professional, masterful on-camera sales presentations. Whether you're an entrepreneur, trying to build your online customer base, or if you're employed by a company tasking you to increase your online sales, this course is for you.

You'll learn true Teleshopping industry Best Practices - think of the 24/7/365 TV networks that sell billions of dollars' worth of goods every single year. In fact, these lectures are taught by a professional TV Shopping Show Host with years of experience and millions of dollars in personal sales. Glean professional insider techniques and strategies on how best to present, pitch, and showcase your products and services to a viewing/listening audience.


What will you learn in this course:

Develop Your On-Air Persona: Be Appealing

Discover how to generate excitement about your products/services by being lively, engaging, and compelling. Develop your own style by being authentically YOU while on camera.

Personality Part 1:

In developing your On-Air Personality, you'll want to pay close attention to your vocals. How does your voice sound? Are you warm and inviting for your audience, or do you speak with a negative tone? Learn to give your audience an exciting experience with your voice by utilizing the upbeat and exciting vocal "Rollercoaster Technique."

Personality Part 2:

To create the dramatic, fun vocals of the "Rollercoaster Technique," you'll need energy. Discover the amount of energy that you should bring to your delivery without going 'over-the-top' (it may surprise you). Mix excitement, emotions, storytelling, and expertise all into one dynamic and engaging presentation that will have your customers eager to buy.

Personality Part 3:

Yes, it's a performance, but it's NOT acting. Rather, it's you performing as a heightened version of yourself. How do you do this comfortably and authentically so that your personality shines through (and is appealing to your audience)? This is exactly what we'll address in this lesson: how to be personable, dynamic, engaging, and compelling while asking for the sale and, ultimately, closing the sale.


What are the prerequisites for this course?

None. Great advice for anyone wishing to become more persuasive and influential in the eCommerce, Digital, Social Media, and Broadcast realms.

Sell Like a pro (On Camera For eCommerce & Digital) - Part 2


Check out the detailed breakdown of what’s inside the course

Personality Part 1
1 Lectures
  • play icon In developing your On-Air Personality, you'll want to pay close attention to your vocals. 26:07 26:07
Personality Part 2
1 Lectures
Personality Part 3
1 Lectures

Instructor Details

Christine Winn

Christine Winn

TV Show Host. University Professor. Executive. Entrepreneur. 

Christine has won awards in all categories due to her unique talents and perspective. As a TV Shopping Personality, she sold millions of dollars' worth of goods. She has also trained other TV and Radio Show Hosts in salesmanship, voice, and effective communications. Now, as a professor at the Dan Patrick School of Sportscasting in the state of Florida (in the United States), she teaches broadcast speaking, storytelling and performance. She's had the pleasure of guiding countless students towards achieving their broadcasting dreams.

In her career, Christine has trained professional TV & Radio Show Hosts, TV Shopping Personalities, News Anchors, Sportscasters, Commentators, Field Reporters, Digital Media Reporters, Voice-Over Actors, Podcasters, Shout-casters, Influencers, Business Executives, TEDTalk Presenters, and Others. 

She's taught them How To Be Personable, How To Be Appealing, How to Compel and Engage an Audience, How to Sell, and More.

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