Quick Commerce - Customer Acquisition Strategies

Quick Commerce, as a business model, acquires its customers by providing them with the following benefits or the customer acquisition strategies of the industry −

• Provide customers with comfort − The major selling point of the Quick Commerce industry is that it provides its customers with comfort and benefits. Quick Commerce understood that in urban and semi-urban areas, customers have a very busy lifestyle. They are working professionals and have a lot of personal commitments to fulfill, and in that time of need, they need someone to do certain tasks for them. Getting groceries to the doorstep is one such task. Quick Commerce provides customers with comfort, and since they are earning some decent income, they do not mind paying that extra charge for the goods or services.

• Provide customers with an amazing shopping experience − Quick Commerce, along with its speed, also offers its customers an AI-related shopping experience. With the Quick Commerce application, companies can collect data, store it, and then use that data to enhance the customer experience. Product recommendations, the storage of inventory in the dark houses that are frequently purchased by the customers, and also use this data to extrapolate the future needs and demands of the customers.

  Many companies have also added chat support and personalized salespeople to help customers get the feel of an offline shopping experience even in online mode. Companies have to focus a lot on this parameter because we see new competitors entering the market day and night and trying to attract customers through referrals and discounts; hence, the shopping experience is what will bind the customer with the company.

• Provide customers with discounts and referrals that they cannot deny − To gain market share or get the customer into the habit of the product and the Quick Commerce applications, companies started their program by targeting or overwhelming customers with discounts, referrals, and extra benefits. When the Blinkit brand by Zomato entered the Quick Commerce industry, it provided its customers with free delivery on every order for months. Along with this, you will see more discounts on FMCG as well as other products on this application, which they are able to sustain because of the high turnover of goods and bulk purchases of goods from the companies or producers. Understand your customers better to serve them better.

Understanding Quick Commerce customers

• Customers are generally working professionals.

• Customers have a very busy lifestyle.

• Customers are in the age group of 15 to 40.

• Customers generally belong to high-income households.

• Customers reside in Tier 1 cities.

• Customers have the psychological trait that they prefer comfort over price.

• Customers are tech-savvy.

• Customers are comfortable with online payment methods.