Know everything about Ph.D. in digital marketing, career, and salary

Online or digital marketing courses are quite popular, and Ph.D. in digital marketing is totally worth the hype. A Ph.D. degree will allow you to work as a domain expert and do research in similar fields. Digital marketing is one of the most lucrative fields in terms of growth. Ph.D. programmes focus more on creating scholars and experts to excel in the industry. These graduates will help the industry move forward.

A Ph.D. in Digital Marketing allows you to focus on business research, and it is regarded as one of the most prestigious academic degrees in the field. In addition, it provides you with the necessary skills to promote your company online. Digital marketing involves using various platforms, such as social media, search engines, and email, to reach its target market. This field will give you the opportunity to learn how to critically analyse current papers.

What is a Ph.D. in digital marketing?

A digital marketing Ph.D. is the highest-level academic degree. This degree programme requires four to five years to complete. A Ph.D. degree is the best way to scale up your career. There are numerous programmes to choose from. Students are usually involved in research rather than coursework.

To get admission to the Ph.D. digital marketing program, one needs to clear the entrance exam and meet the minimum eligibility criteria of that particular college. As a digital marketing graduate student, you'll likely choose a topic that you're passionate about and build a strong research background around it. The programmes in this field typically focus on statistical analysis, econometrics, and experimental studies. You'll also likely take classes related to marketing theories.

Ph.D. in Digital Marketing: List of Colleges

Digital marketing offers one of the best job opportunities in its industry. A Ph.D. from a reputed college must be your preference. It's not easy to get into a Ph.D. programme in digital marketing. If you are looking for Ph.D. courses from abroad, then the acceptance rate for such programmes is low. It is known that schools offer admission to a limited number of students.

Here is a list of some of the best colleges for Ph.D. courses −

  • IIM Bangalore - Indian Institute of Management, Bangalore

  • Indian Institute of Management - [IIMC], Kolkata

  • Indian Institute of Technology, Bombay - [SJMSOM], Mumbai

  • Indian Institute of Management - [IIMU], Udaipur

  • Department of Management Studies, IIT Madras - [DoMS IIT Madras], Chennai

  • Indian Institute of Management - [IIM], Shillong

  • IIM Kashipur, Kashipur

  • Indian Institute of Management - [IIMR], Ranchi

  • Loyola Institute of Business Administration - Chennai

  • K J Somaiya Institute of Management, Mumbai

Is a Ph.D. in digital marketing hard?

Yes, a Ph.D. in digital marketing can be very hard to finish. The typical completion time is around four to five years. Most doctoral programmes are full-time, which means that you won't be able to work outside of them while you're studying. You'll also have to rely on funding sources such as research grants to support yourself.

The degree focuses on the research field, spreading knowledge, and creating scholars. It requires effort to complete a Ph.D. in digital marketing. It offers the opportunity to learn advanced models in marketing. You will learn about special topics, including tools and concepts that help you become an industry expert.

Career in Digital Marketing

A marketing Ph.D. degree can be advantageous for a variety of careers. It allows one to gain a deeper understanding of the industry and its traditional aspects, as well as learn about the psychology of consumers and business mathematics. A marketing doctorate programme also features a wide range of lessons about human behaviour and the business world. After graduating, a marketing professional may work in various positions within the industry.

The marketing jobs for Ph.D. holders are more, one can work as a deputy manager, brand manager, marketing manager, marketing communication leader, internet marketing manager, and others. It is comparatively easy for a digital marketing Ph.D. holder to get a job. Apart from managerial positions, one can also work in the research and analysis field. Here is a list of some of the best career options for a Ph.D. holder −

Brand Manager

It is simple to become a brand manager; PhD holders are well-positioned to take advantage of such opportunities. They also get opportunities to work in curation, ambiance, and the development of the brand image.

Market Analyst

A market analyst is a hired individual who helps create a report for a client that aims to develop a strategy and a framework for the development of a market.

Digital or Online Marketing Manager

One of the fastest growing opportunities available in this field. It includes social media marketing, copywriting, research, and the use of tools and techniques to improve the reach of the product and service.

Content Creator

It is one of the most in-demand things in digital marketing. The majority of its marketing is done online, and demand is still growing. One has the opportunity to grow a lot in this field. Helping creators develop a strong online presence for a business can really be an opportunity to grow at a mass level.

Salary of a Digital Marketer

For a Ph.D. holder, salaries are good in the field of digital marketing. Most Ph.D. students choose academia as their career path. They usually teach business or marketing classes in universities and colleges. Since marketing is a research-intensive discipline, graduate students are well-equipped to carry out studies alongside their teaching.

One can work as a teacher or professor and earn a good living as a digital marketer. Other than this, big firms offer good salaries and opportunities to Ph.D. holders.

Ph.D. Digital Marketers Salary Abroad

Job Profiles

Median Salary

Chief Executives


General and Operations Managers


Sales Managers


Business Teachers, Postsecondary


Training and Development Managers


Public Relations and Fundraising Managers


Marketing Managers


Advertising and Promotions Managers


Ph.D. Digital Marketer's Salary in India

Job Profiles


Brand Manager

INR 9.12 LPA

Market Analyst


E-Marketing Specialist


Marketing Executive


Marketing Manager



A Ph.D. in digital marketing is a must-have for anyone who wants to work in this field. Graduates can do a Ph.D. in digital marketing and make a good living. One can work abroad as well without moving out, most of the work is online and can be done from anywhere. There are a number of good colleges in the country offering the best knowledge in digital marketing.

The degree will give you a deeper understanding of various advanced topics and provide you with the necessary skills to succeed in your chosen field. Besides being able to earn a high salary, Ph.D. graduates also enjoy networking opportunities and low unemployment rates.

Updated on: 27-Feb-2023


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