- International Marketing Tutorial
- Int Marketing - Home
- Int Marketing - Introduction
- Int Marketing - Objectives
- Int Marketing - Basic Modes of Entry
- Int Marketing - Characteristics
- Int Marketing - Scope
- Int Marketing - Advantages
- Int Marketing - Tasks
- Int Marketing - World Trade
- Int Marketing - India's Foreign Trade
- Int Marketing - MNCS Characteristics
- International & Domestic Marketing
- Int Marketing - Product Lifecycle
- Int Marketing - EPRG Framework
- Int Marketing - Major Factors
- Int Marketing - Political Risk
- Int Marketing - Import Quotas
- Int Marketing - Gatt
- Int Marketing - Policy Framework
- Int Marketing - Market Segmentation
- Int Marketing - Market Selection
- Int Marketing - Marketing Mix
- Int Marketing - Branding
- Int Marketing - Pricing Strategies
- International Marketing Resources
- Int Marketing - Quick Guide
- Int Marketing - Useful Resources
- Int Marketing - Discussion
International Marketing - Branding
Branding is a process of designing a distinct name and picture for an item in the minds of the customers, mainly through advertising campaigns. A brand is a name, signature, mark, term, symbol, design or mixture of these components used to determine an item, a family of goods, or all products of a company. Branding is a vital aspect or element of product planning process and proves to be a very essential and powerful tool for marketing and selling products.
The merging of the following components form a company's corporate symbol or name −
Brand Name − It can be a single word, a combination of words, letters, or digits to highlight a product or service. For example, Pepsi, Lakme, Baggit, etc.
Trade Name − It promotes and advertises an enterprise or a division or a specific corporation through a corporate brand name. For example, Dell, Nike, Google, and many more.
Brand Mark − It is a distinct symbol, coloring, lettering, or other design component. Mostly, it is recognizable and need not be pronounced on spelled. For example, Apple's apple, or Coca-Cola’s cursive typeface, Nike correct symbol.
Trade Mark − It is a word, name, letter, digit, symbol, or merging of these components. Trade mark is legally secured and owned by the government. For example,, NBC owns colorful peacock as its trade mark, or McDonald's golden arches. No other enterprise can use these symbols.
Trade Characters − These characters include animals, people, animated characters, cartoons, objects that are used to promote a product or service, that is related with that product or service. For example, Godrej almirah and lockers.