How to Use Medium for SaaS Lead Generation?

In today's digital age, content marketing is one of the most effective ways to generate leads and build brand awareness. When it comes to publishing content online, platforms like Facebook and Twitter often come to mind first. However, there is another platform that can be just as effective (if not more so) for SaaS lead generation: Medium.

What is Medium?

Medium is an online publishing platform where writers can share their thoughts and ideas with a larger audience. Founded in 2012 by the creators of Twitter, Medium has quickly become one of the go-to places for thought-provoking content on the internet. It's a place where people go to read stories that inspire them, challenge them, and make them think.

Why Use Medium for SaaS Lead Generation?

The answer is simple: because it works. With over 60 million monthly active users and growing, Medium provides an opportunity to reach a large audience with your message.

Moreover, because Medium emphasizes quality over quantity when it comes to articles published on its platform, your content will benefit from high visibility in Organic Search Engine Results Page (SERP) Rankings - helping you generate organic traffic back to your website or landing page.

Setting up your Medium account

Medium is a great platform for SaaS lead generation, but before you can start sharing your knowledge and expertise with the world, you need to set up an account! It's an easy process that involves signing up for a free account on medium.com.

Sign up for an account and fill out your profile information

The first step in setting up your Medium account is signing up for a new account. You'll be prompted to provide some basic information such as your name, email address, and password.

Once you've provided this information, Medium will send you a confirmation email to verify your email address. After verifying your email address, it's time to fill out your profile information.

Choose a relevant username and profile picture

When choosing your username on Medium, it's important to choose one that is relevant to both yourself and the topics you plan to write about. If possible, try to incorporate keywords related to your SaaS product or service into your username so potential readers can easily find you when searching for similar topics.

In addition, adding a high-quality profile picture can help establish trust with readers and make them more likely to engage with your content.

Link to Your Website or Landing Page in Your Bio

One of the main benefits of using Medium for SaaS lead generation is being able to drive traffic back to your website or landing page. Make sure to include links in your bio section that lead back directly where potential customers can learn more about what products or services you offer.

Creating Content on Medium

Medium is a content-driven platform, so it's essential to create valuable content that resonates with your target audience. Researching popular topics in your industry is a great way to get started. Look at what other publications are writing about and take note of what's working for them.

Provide Value to Readers

Your content should provide value to readers and offer insights into your industry. Think about common questions or concerns that your target audience may have and address them in your articles. Create how-to guides, case studies, or thought pieces related to your SaaS product or service that will make readers want to engage with you.

Use Eye-Catching Headlines and Images

Your headline is the first thing potential readers see, so it needs to grab their attention right away. Use numbers, provocative statements, or creative titles that will make people want to click on your article and read more. In addition to headlines, high-quality images are also important for engaging readers.

Use images that relate directly to the topic of your article and are visually appealing. A great image can draw people in and encourage them to read further.

Incorporate Keywords for SEO Purposes

Using keywords related to your SaaS product or service throughout your articles is important for search engine optimization (SEO). Make sure you understand which keywords are relevant for your business and incorporate them naturally throughout each article.

Promoting your Medium content

Share your articles on social media platforms like Twitter, LinkedIn, and Facebook

Once you've created great content on Medium, it's time to promote it. One of the easiest ways to do this is by sharing your articles on social media. Platforms like Twitter, LinkedIn, and Facebook can help you reach a wider audience and attract more readers to your content.

Make sure to use relevant hashtags and tag people or companies that may be interested in your article. You can also share your articles multiple times over a period of time to get more eyes on them.

Join relevant Medium publications and submit your articles for publication

Medium publications are collections of articles around a specific topic or theme. They can be great places to submit your own content because they have built-in audiences that are interested in the topics covered by the publication.

Look for publications in your industry or niche and pitch them ideas for articles you could write that would be a good fit.

Engage with other writers on the platform by leaving thoughtful comments on their articles

One of the best ways to get noticed on Medium is by engaging with other users' content. By leaving thoughtful comments on other writers' posts, you can start building relationships with other users who may be interested in what you're writing about as well.

Plus, commenting helps boost engagement metrics like "recommends" and "responses", which can help increase visibility for both parties involved. Overall, promoting your Medium content takes effort but it's worth it if you want to generate leads for your SaaS business.

Measuring Success on Medium

Tracking the performance of your content on Medium is essential to improving and optimizing your SaaS lead generation efforts. Here are a few key metrics to pay attention to −

Track views, reads, claps, and followers

Views and reads indicate how many people have seen and engaged with your content. The number of claps you receive indicates the level of engagement or appreciation from your readers.

Followers demonstrate an ongoing interest in your content. Pay attention to which articles perform well and which ones don't, so you can adjust your strategy accordingly.

Monitor referral traffic from Medium

Medium allows you to add a link back to your website or landing page in each article's footer. This link should be tracked so you can see how much traffic is coming from Medium. You can track this in Google Analytics under "Acquisition" > "All Traffic" > "Referrals." Look for referrals from medium.com.

Use Analytics tools like Google Analytics

Google Analytics provides detailed information about user behavior on your website or landing page. It is essential that any SaaS company using Medium for lead generation integrates Google Analytics into their website or landing page. Look for conversions generated by visitors coming from medium.com in the "Conversions" section of Google Analytics.

Conclusion

Medium is an excellent platform for SaaS businesses to generate leads. By creating high-quality content and promoting it effectively, you can attract potential customers who are interested in your product or service. Unlike traditional advertising, which can be expensive and intrusive, Medium allows you to build trust with your audience by providing them with valuable information they can use to make informed decisions.