How to Track Results in Digital Marketing: 5 Effective Ways to Stay Updated!

You have planned and designed a highly effective marketing strategy, and you are also receiving positive responses. That’s the outcome of your digital team’s effort, who worked a day in and day out to drive more leads and conversions. So, pat your back for all that hard work!

However, there’s something else you also need to take care of - tracking your digital performance. Evaluating how well your campaigns are performing is a great way to learn whether your marketing tactics are really working. Besides, monitoring your campaign performances also enable you to make the best use of your available resources to generate maximum conversions.

In the following paragraphs, we will learn about the importance of tracking the performance of your digital marketing campaigns and also understand five different approaches to conducting digital performance tracking.

What is Digital Performance Tracking?

As a business owner, you need to monitor the performance of your ad campaigns from time to time to ensure your marketing strategies are performing as expected. One of the best advantages of digital marketing is that you can track every move, unlike traditional marketing methods. And this makes online advertising highly efficient and results-oriented, thus ensuring high-quality leads.

One can use numerous metrics to track digital marketing results and to measure how well our online advertisements are performing. These metrics and analytics also help you to keep track of paradigm shifts or the rise of new trends in the market. You can stay updated on the latest trends in customer buying behaviors and search patterns.

Why is Tracking Your Digital Performance Necessary?

Before getting into the details of the ways you can track your online marketing metrics, let’s understand why tracking your digital performance is necessary. Learning about the Why’s of marketing helps to develop and implement smarter marketing techniques.

  • Ensures better decision-making − The major reason for monitoring your digital marketing performance is to help you make intelligent decisions based on accurate and real-time data. By making smarter marketing moves, you can save your valuable resources, thus preventing further losses or errors.

  • Stay up-to-date on the latest trends − As mentioned earlier, it’s vital to keep track of the latest trends in online marketing, such as in the areas of affiliate marketing, influencer marketing, social media marketing, and so on. Try to acquire more information about the best practices in the industry and the recent algorithms of search engines and social media platforms. Don’t worry, digital marketing metrics and analytical tools will help you identify a majority of these market trends, such as consumers’ buying behaviors, search patterns, seasonal marketing styles, and so on.

  • Identify and analyze problematic areas − As a business owner, you can evaluate the current marketing trends and industry-best approaches, which helps to identify your current market standing. Therefore, you can find the loopholes in your marketing tactics (if any), and start working in these areas with better marketing strategies to remain competitive. Marketing metrics help marketers identify these gaps, allowing them to fill them up on time to ensure business continuity.

5 Ways to Monitor Your Digital Marketing Results

Here are some of the most effective methods to monitor and track your digital performance.

1. Website Analytics

Website analytics, being the easiest and most flexible way of tracking digital performances, is the best approach for beginners and experts alike. It allows you to see who is coming to your website and from where. You can also track which marketing strategies are working best and generating higher clicks and conversions.

Many of today’s advanced platforms, like WordPress, would have pre-installed tracking systems and analytics to keep you updated. However, it’s a good practice to integrate Google Analytics with your existing platform to receive more accurate reports and insightful analytics.

2. Phone Tracking

We know how every phone ring excites you! However, can you tell where these phones are coming from? You surely can! Train your sales representatives, calling agents, or receptionists to ask simple questions like, “Where did you find us?”, or “Where did you hear us from?” In this way, you may find valuable information about your traffic sources and, hence, plan better-targeted strategies.

Phone tracking uses the DNI or Dynamic Number Insertion technology to assign unique phone numbers to different callers based on where they found you. In this way, you can learn about important metrics like who clicked on your Facebook ad, Instagram ad, or Google Ad. It aids you to stay in the know regarding where your budget is spent and determine whether it’s going as per your marketing goals and plans.

3. KPI Tracking

You can gather data from various marketing sources and channels, and later, analyze them via an insightful KPI dashboard. You can collect data from social media, online engagements, CRM, large ad networks, and multiple such sources. This information will help your digital marketing team to identify which areas of your campaigns you will need to work on to improve outcomes.

4. CRM Tracking

CRM or Customer Relationship Management is a platform designed for sales professionals to aid them in creating buyer profiles for diverse visitors, such as their name, contact details, company, lead source, and any other relevant information. In this way, you can track their sales journeys efficiently. In short, a CRM platform also helps markets store, monitor, analyze, and update vital data on their potential customers, as well as existing clients.

5. Use Unique URLs

Create unique URLs for each of your marketing campaigns to track the diverse sources of your website traffic. By learning where your visitors are coming from, you can learn which campaigns are receiving more responses, allowing you to identify the strengths and weaknesses in your campaigns.

For example, you can add unique URLs to each of your social media ad campaigns, hence, giving you good visibility over where your potential buyers first heard about you. This approach is the most beneficial while tracking referrals.

Final Words

In conclusion, we hope the above methods and tips will help you track online results without hassle and aid you in building robust promotional tactics. Furthermore, try choosing the right tools to track your results and campaign performances, such as Google Analytics, SemRush, Google Search Console, Ahrefs, MozPro, and more. After generating the performance reports, you will be able to identify your marketing goals and objectives better, while also developing a competitive online advertising strategy.

Updated on: 23-Mar-2023


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