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How to Stay Updated on the Latest Digital Marketing Trends?
Change in an organization or business is the key to success, and it’s not even a secret anymore. Change helps to move forward in life by experiencing and exploiting new things each day. Implementing new ideas into one’s business strategies enables an organization to stay afloat amidst the rising competitive market.
One way to evolve yourself and bring innovations into your organization is by keeping updated with the latest trends. Every marketer aims to stay competitive by keeping track of the latest trends and industry practices. This includes implementing new tactics, acquiring new marketing channels, and studying the current market scenarios.
How do I Know if a Digital Marketing Trend is Right?
This is a commonly asked question as many marketers are worried about whether a particular trend they are following is suitable for their specific business goals and missions. So, here’s the truth! Not every trend is going to work for you. Every business has different objectives and plans, which ultimately decide on the company’s mission and vision statements.
Therefore, the best way to know whether or not a particular trend or marketing approach is right for you is to have a clear picture of your target audience. Yes, it all goes down to the basics. It’s vital to determine and define your target audience, and identify their similarities, differences, common points of interest, specific wants, buying behaviors, and lifestyle preferences. At the same time, your digital marketing team also needs to work on creating specific buyer personas based on their current status or position in the sales funnel.
Apart from identifying your target market, you also need to decide on the media budget you are going to allocate for your eCommerce marketing campaigns. Based on your allocated capital, you can determine whether the implementation of a particular trend is fitting your budget. Also, you need to consider other critical factors like the industry you are in, the scalability or size of your company, and also your business model, that is, whether you are a B2C or a B2B brand.
After careful consideration of all these factors, it’s time to consider whether the current tools and technologies are going to work for you. Check with your digital marketing teams about the time they may take to adopt these new approaches and techniques. Discuss with them whether these change implementations would work smoothly, without causing major disruptions or breaks in business continuity.
In the end, monitor whether the adaption of these trends is actually helping your business move toward achieving your end goals and expected outcomes. Because whatever efforts you and your marketing teams are putting in, they are for achieving some specific objectives and milestones, and to boost success and business growth.
How to Stay in the Know?
Digital marketing trends and practices are changing each day, and whether you are a large-scale organization or a small-scale startup, you need to follow the latest happenings around you, especially in your specific industry.
By doing so, you can get an idea of your market standing and the area you need to work on beating the competition. Here are the top five ways to keep up with the latest market news and trends.
5 Ways You Can Stay Updated on the Latest Market Trends
1. Industry Blogs, Podcasts, and Newsletters
The best way to stay up-to-date with current trends is by going through the blogs and speeches of leaders. You may need to subscribe to a few email newsletters, marketing podcast channels, or other premium business platforms. A few recommended blogs are Neil Patel, Boston Digital blog, and Mozz. And if you love listening to audiobooks or podcasts while on-the-move, some of our favorites are Modern Marketing Engine, Social Business Engine, and Social Media Marketing.
2. Attending Industry Conferences and Participating in Trade Associations
Apart from reading blogs, signing up for newsletters, or listening to business podcasts, you can attend online marketing seminars (or webinars) to learn about the methodologies of industry leaders. Try to engage with more people to identify the gaps or loopholes that may be present in your marketing strategies. Attend industry conferences and trade associations to network with fellow professionals and leaders, and also learn about the best practices of diverse industries.
3. Social Media
Furthermore, social media is a great platform to engage with like-minded people and be a part of a marketing community. Having healthy discussions with leaders and digital marketers will help stay updated with the latest marketing content. Social media also enables you to connect with professionals from other industries, former classmates, colleagues, influencers, and leaders. You have many things to learn from each of them, so develop strong relationships and connections with them.
Moreover, LinkedIn is another great platform to connect with industry leaders and digital marketers in your specific niche. While creating your business profile, you can follow different marketing professionals, influencers, leaders and speakers, etc. On LinkedIn, you can also visit marketing resources, such as the Marketing Success Hub, and go through in-depth articles to expand your knowledge base.
4. Google Alerts
If you don’t have this setup already, it’s high time you do! You can set up Google Alerts easily using your Gmail address for a specific keyword or key phrase. You will start receiving notifications automatically every time Google finds some relevant news on these targeted keywords and topics. For example, you can set up Google Alerts for a trending topic that you wish to learn in the upcoming days. Google Alerts is an excellent tool to stay updated on the latest online advertising trends and practices.
5. Join Certified Marketing Programs and Courses
There are many certified marketing courses available today that are designed to provide a wealth of knowledge and information about the current digital marketing trends. These training programs can also expand the skillset of your employees and develop your niche. Besides learning about the key online marketing developments and innovations, these courses also help learners and teams forecast what lies ahead, thus allowing them to look at the bigger picture.
To conclude, it’s important to bring changes in your marketing strategies and adapt to the current practices and approaches. Besides, consider monitoring and reviewing your strategies and new implementations to how they are performing. Also, consider setting up training programs within your organization to help your digital marketing teams expand their knowledge and acquire new skills. Innovation and continuous learning are key to success and beating the competition. We hope the above tips and tricks will benefit your organization and help you drive more business growth and success.
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