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How to Boost Your eCommerce Website Traffic: Try These Unique Digital Marketing Trends!
As a responsible entrepreneur, you surely have invested time and effort in devising the best strategies to boost your website traffic and expand your brand awareness. Some online stores are lucky enough to see the results faster, while others are yet to reach there.
If you are struggling hard to spread your message to a larger target audience, it indicates that something needs to be changed or something might be going wrong. You need to come up with more innovative and unique tactics to reach a wider customer base, especially in this highly dynamic and competitive market. So, without further ado, let's dive in!
5 Proven Ways to Boost Your eCommerce Website Traffic!
If you believe in your capabilities and are willing to make the most out of your eCommerce portal, here are the five time-tested and proven SEO techniques and trends to boost website traffic and reach.
Have an SEO-first Approach
SEO or search engine optimization is key to expanding your online marketplace by attracting more visitors to your website. Among the two broad categories of SEO, namely on-page SEO and off-page SEO, the former is the single most important factor that helps to determine your final SERP ranking and visibility.
While focusing on on-page SEO, ensure all your meta titles, meta tags, and alt tags are optimized with target keywords and are summarizing the main subject of your web page. Next, you need to check all your URLs are easy to access and navigate and contain your primary keywords. Keyword-rich content helps your visitors learn about your page’s intent, thus giving them an idea of what they can expect from your website.
If you need additional care and assistance in creating effective SEO marketing campaigns, try hiring a professional SEO agency to receive in-depth guidance. Besides, your team will help you identify the gaps in your SEO campaigns and approaches, thus solving them on time to prevent serious damage.
Create Amazing Content
Gone are the days when people used to read spicy and flowery website content. Modern-day customers look for more informative, ultra-targeted, and useful content, which can help them learn more about their favorite products or problem areas.
So, to keep them glued to your content and to increase their page visit time, create more valuable and subject-specific blog articles using highly targeted keywords and long-tail key phrases. Also, work on creating multiple content formats, including blog articles, infographics, video, audio, and so on.
What's more, studies show that video content offers visitors greater insights into who you are and what your specific area of expertise is. Therefore, it would be a good idea to include short brand introduction videos on your landing pages or embed them in your blog posts. This way, your pages get more visibility and longer page visit durations.
Now, here's an important point to remember. Your job is not over after creating excellent content and hitting that ‘Publish’ button! You need to keep updating your old content regularly to give search engines the message that your content is adding good value to the users. So, it's mandatory to refresh your old and outdated content and give them a new breath as per the changing customer demands and market trends.
Build More Backlinks
Apart from creating amazing content, focus on exchanging high-value backlinks from reputable publishers or portals. Gaining valuable backlinks for your web pages and blogs will automatically boost your SERP (search engine result pages) rankings.
The best way to earn powerful backlinks is by creating top-notch content on your web pages and blogs. And focus on creating evergreen content that adds value to your particular niche.
Backlinks can be in the form of directory listings and shares by other brands. You can also ask others in your niche or industry to share or refer to your blogs and web pages. Another ideal way to generate backlinks is by sharing mutually beneficial ones that would be a win-win situation for both brands.
Did you know that an average adult can spend about 147 minutes on social media every day? Online businesses know how to utilize this data to their advantage. That answers why every other brand is getting super-active on social media. eCommerce businesses are even hiring a dedicated social media team to handle day-to-day social media activities, like creating and publishing engaging posts, media, videos, and more.
In short, social media can be an excellent tool for online marketplaces to spread their name out there and generate more leads. Today's customers are highly knowledgeable on diverse subjects; hence, they will research before purchasing a particular product. They also love to see (or rather hear) the voice behind a brand. And that is possible only through an organization's activities on social media.
Moreover, being active on social channels helps to engage with your customers, thus building stronger relationships with your new and existing buyers. It not only creates high credibility and trustworthiness but also builds brand loyalty among your customers. Needless to say, it will drive your social media audience to your website, thus increasing traffic.
To maximize social media engagement, make use of relevant hashtags, and post engaging content, including blogs, white papers, eBooks, videos, infographics, etc. Besides, adding call-to-action buttons is a superb way of redirecting your visitors to your website or contacting you on the go.
This is an era of influencers who have created a strong client base of their own. Gen Z Internet users trust these influencers. Collaborating with the top includes in your niche helps to expand the word-of-mouth referrals and hence, more reach. You can send them a box of goodies, including your best-selling products or new launches, or tokens of love and gratitude.
Inducers have a ready market that they have built over the years. Besides, influencer marketing is an affordable tool to drive more website traffic. Try choosing social media influencers in your niche or industry by giving a good search on Instagram or Facebook. You can ask them to post discount coupons, reviews, shout-outs, and links to your product pages, or conduct giveaways of your products.
To conclude, try innovating your SEO strategies and online campaigns by implementing the latest market trends and techniques. To keep up with the growing customer needs, you need to plan flexible digital marketing campaigns that can adapt to these changes and buying trends.
In short, build a strategy that can comply with the search engine algorithms and drive higher traffic, even in low business months! So, pick the right traffic-driving techniques and master the SEO game!
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