How much a digital marketer can earn in India in 2023: From Average to Highest

As digital marketing continues to grow in India, many students are wondering how much they can earn in the country. Unfortunately, there is not a single answer to this question, as it depends on various factors such as education, technical skills, and soft skills. One of the main reasons that digital marketing is growing in India is digitization. Most businesses are going online in order to reach more people for less money, and one of the best ways to do this is through online marketing.

The rapid emergence and evolution of digital marketing have created numerous opportunities for companies and individuals. The salaries of digital marketers are also increasing because of this evolution. Nowadays, everything is evolving around the online market, and online promotion is the way to improve the reach of product and services. One can earn limitlessly with the skills of digital marketing. Read the entire article to learn how much one can earn with digital marketing.

What is Digital Marketing?

Digital marketing is the use of online strategies to promote products and services. The rise of digital marketing has created numerous jobs and led to higher salaries for digital marketers. In addition to being able to help businesses grow, digital marketers also have a variety of responsibilities and duties. In India, the salary of a digital marketer can vary depending on the profile and skill set of an individual.

Digital marketing involves the use of digital platforms to promote or increase the reach of a business. Salary trends and job descriptions for various roles within the digital marketing industry are provided in this post. If you are interested in working in this fast-paced field, then this list will help you find the best positions and the ideal salary.

Who is a Digital Marketer?

A digital marketer is one who uses online marketing strategies such as SEO, SEM, SMM, and others to promote products and services. Businesses use these marketers to grow globally. Digital marketers are required to have knowledge of SEO and PPC, as well as the ability to create and manage effective campaigns.

A digital marketer should have the skills to effectively manage various aspects of online marketing, such as search engine optimization, pay-per-click, content marketing, and email marketing.

Salary of a Digital Marketer

It is a fact that traditional marketing is a bit more expensive than digital marketing. More businesses are using online techniques to promote their products and services. It is the main reason for creating more jobs and good salaries for digital marketers.

The average salary for a digital marketer in India falls around Rs. 8–10 lakh per annum. Some of the factors that can affect the salary of a digital marketing manager include the city of residence, industry, and digital marketing certification.

Check out the section below to learn about the salaries of various digital marketing profiles −

Digital Marketing Manager

In India, a digital marketing manager earns an average of Rs. 8 lakh per year. Depending on factors such as skill set, experience, location, and so on, it can reach 18 lakh per year. The compensation for digital marketing managers is among the highest in the industry, and this position requires a certain level of experience and knowledge.

Along with this, they have multiple responsibilities, such as leading and mentoring individuals, and you'll also need to have the necessary skills to manage teams. This job also requires the ability to develop effective marketing strategies.

Search Engine Optimization (SEO) specialists

Search engine optimization specialists are responsible for managing, maintaining, and improving search engine rankings. It is one of the main job profiles in digital marketing. The salary of a search engine optimization specialist falls around Rs. 2 to 3 lakh per annum. It can go up to 4 to 6 lakh per annum depending on other factors.

Search Engine Optimization (SEO) is a must-have for any digital marketing campaign. It is a mix of subtle and intentional marketing that can help boost a website's traffic and convert it into a profitable business. In order to be successful in this field, you must have the necessary skills to use tools such as Google Analytics, SEMrush, and Search Console.

Pay Per Click (PPC) analyst

In India, PPC analysts get an average salary of Rs. 2,50,000 per year. Depending on the promotions, one can earn up to 6 to 8 lakhs per annum. They can get a promotion as a team leader or assistant manager and get a good hike in salary. They can take advantage of the monetization of digital platforms.

Because of the widespread use of digital platforms, pay-per-click analysts will be in high demand in 2023. This position requires a person with the necessary skills and knowledge to make a profit that is greater than the investment.

Social media marketing specialist

Social media platforms are utilized more than ever before; all credit goes to digitization. This results in an increased demand for social media marketing specialists. They are paid an annual salary of 3-4 lakhs. Depending on experience and skills, this can rise to 10 to 11 lakh per year.

An SMM specialist is responsible for managing and maintaining the online presence of a business. If you are an SMM expert, you can grow a lot more than you think in the field of digital marketing.

Search engine marketing specialist

A search engine marketing specialist is the one who is responsible for managing paid campaigns on social media platforms. SEM specialist demand is increasing gradually due to an increase in the number of ad campaigns. One can earn an average salary of 3 to 4 lakh per annum. It can range between 13 and 15 lahks per year, depending on location, experience, and other factors.

A search engine marketing specialist manages the paid ads on search engines such as Google and others. If you have good analytical skills and are willing to take on numbers, you might be able to make a name for yourself in this field.

Conclusion

If you are interested in online marketing, then there is no limit to your earnings. One can work in the industry or as a freelancer to earn more. Social media platforms are most widely used for promotion, and managing campaigns for these platforms can help you earn more. There is no limit to what you can earn with good experience and knowledge.

One of the biggest advantages of working in digital marketing is that it doesn't require you to be an office-based employee. You can work from home or even in a convenient location, and you can earn as much as you would if you were working in an office.