Facebook has introduced Graph search, several months back, if you already have it, then you might be wondering what’s great about it. The short answer could be, a lot of things. Given below are the clever ways as to how to use the graph search and in case, if you do not have it then find few reasons to sign up to get it if you do not have it already.
Identify the other pages which your customers like. You must try to learn the varied types of content which would help in keeping your customers engaged with your company’s Facebook page.
Search query: Facebook pages like by people
Find what is influencing your customers to search for specific pages and also learn about other brands. You can also know their business secrets which influences your customers to search for specific pages.
One should quickly find as to which of your customers also like related Facebook pages.
With Facebook Graph search, you can easily find as to which employees like your services or products.
Find out what your customers are buying and when they are not buying your products, so you can keep your focus on varied loyalty campaigns.
Even though the prizes are significant, but the prize what you are offering are of no significance to your customers. Then your promotion would not produce any effective results.
You can make your promotion successful by knowing your customer’s gender because interest varies for genders. You will be able to find out which product would produce much interest to a specific gender.
Definitely, people search for different queries and remember that, you can successfully combine queries and get better results. Instead of searching using basic query who like page name you can also very well add terms to find specific customers who are searching for.
Believe it or not, there exists hundreds of possibilities search combination and information received can be put to use for market research, expansion and also to know more about your customers.
We find Facebook Graph is not only helpful to businesses, but also to individuals as well. Explore Music and New books based on what your Friends enjoy. Face book’s Graph search helps discover new music, books and also movies which your friends like and get good recommendations.
For Example – Books my friends who like (X type of books). This narrower version for books my like can produce a whole lot of unusual suggestions. By trying the above search, you can very well narrow down the search to a specific genre.
This search is believed to be greatest search for market research because It offers insight about the people’s preference who are in a specific occupation.
Few of the favorite graph searches include those which actually remind us to reach out to our old friend or take us back in time.
For Example –
Facebook Graph is a crucial tool which helps build one’s profession network.
Facebook graph helps both individuals and businesses to find what they are looking for. One important point to remember, you can always delete history of Facebook Graph search, in case your search does not produce expected results.