Digital Marketing - Pinterest
Pinterest helps people discover things in a simple, visual way. Pinners might find something they love while browsing your boards, scrolling through a category you’re listed in or searching for you directly.
On Pinterest, each Pin is an idea - a gift, recipe, or even a quote. They always point back to the sites they came from (like yours!) If you add the Save button to your site, people can use it to add your content to Pinterest.
Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.
Boards are where people collect and organize their Pins. Each board tells a unique story about what that person cares about. People can follow boards whose Pins they like.
Pinterest Business Account
If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest.
By creating a business account, you’ll also be getting access to Pinterest Analytics, one of the newest and most awesome features of Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work, so you can constantly improve your marketing.
Must-follow Rules of Pinterest
When it comes to basic Pinterest Marketing Strategy, you should always follow the set of rules discussed here −
Keep clean and organized boards
A large part of Pinterest’s popularity is based on its clean and organized structure. Even with large boards with loads of content, it’s naturally pleasing to the eye and easily digestible. This means creating multiple boards where the content is broken down by category so that the relevant content is lumped together.
Pin shareable images
The goal of a Pinterest campaign is to get the most exposure possible with repins, likes, comments, and new followers. A large part of this revolves around pinning images that people find captivating and want to share.
As this is one of the most image-centric social networks, try to pin appealing images based on user psychology. Research has shown that images with several dominant colors perform well, and reddish images do better than blue-toned images; light images perform better than darker images.
Follow the right people
Acquiring some initial followers is often one of the hardest parts because it takes time to build credibility. To speed up this process, it helps to follow some relevant pinners. This is advantageous because every person you follow will be notified, which can bring immediate exposure.
Assuming you have quality content, a considerable number of those people will be inclined to follow you back. Once you gain a few followers, there tends to be an accumulative effect where your follower count will continue to grow.
It’s important to find the right balance of pinning! Too much can annoy your followers, too little and you’ll be forgotten.
Pin content that matches your audience
Food, crafts and beauty tend to do really well on Pinterest, but don’t force a category that doesn’t relate to your brand just to try and get impressions.
Create unique content for Pinterest
Image sizes vary across social media channels. On Pinterest, all pins have the same width, with an unlimited length. A good size to shoot for is 736×1102 pixels for a typical pin. It’s not too big, and not too small.