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Difference between Traditional Marketing and Digital Marketing
Traditional marketing and Digital marketing are two different marketing methods, allowing businesses to promote their services and products. Traditional marketing makes use of conventional channels like newspapers, TV, radio, direct mail, outdoor billboards, posters, magazines, text messages and voice calls, etc. to promote products and services to each potential customers; while digital marketing is a modern marketing strategy that uses digital channels like search engines, social media platforms, emails, video sharing platforms, affiliate marketing, influencer marketing, etc. to promote products and services and engage with target customers.
In this article, we will discuss the important differences between traditional marketing and digital marketing
What is Traditional Marketing?
A marketing strategy that uses conventional advertising channels like newspapers, magazines, billboards, posters, text messages, television, radio, etc. to promote products and services to reach and engage with target customers is referred to as traditional marketing.
Hence, traditional marketing fundamentally uses the mass media to reach the potential customers and encourage them to make the purchase. Traditional market is a relatively less effective and more expensive marketing strategy. Another major limitation of the tradition marketing is that it is limited to the specific geographical regions. However, the traditional marketing may be more effective in creating brand due to its aging.
What is Digital Marketing?
Digital marketing is a modern marketing strategy used by businesses to promote their products and services to increase sells. Digital marketing involves the use of digital advertising channels such as search engines, social media platforms, video marketing, email marketing, influencer marketing, affiliate marketing, etc.
Digital marketing is relatively more effective in reaching and engaging target audiences, as it allows businesses to send personalized messages and ads depending on their interest and behavior. It also allows to track their effectiveness in real-time. It is also a less expensive way of increasing sells.
After getting insights into the basics of traditional marketing and digital marketing, let us now understand their major differences.
Difference between Traditional Marketing and Digital Marketing
The following table highlights all the significant differences between traditional marketing and digital marketing:
S.No. |
Traditional Marketing |
Digital Marketing |
|---|---|---|
1. |
Traditional marketing is a marketing strategy that uses conventional channels of advertisement, such as TV, radio, newspapers, magazines, etc. to promote products and services of a business. |
Digital marketing is a modern marketing strategy that uses digital channels like search engines, social media platforms, etc. to promote products and services of a business. |
2. |
Traditional marketing is more expensive. |
Digital marketing is very cost-effective method of promoting a product. |
3. |
Traditional marketing provides one-way communication between advertiser and audience. |
Digital marketing provides two-way communication between advertiser and audience. |
4. |
Traditional marketing is more trustworthy, as it is an old marketing strategy. |
In digital marketing, the degree of trustworthiness depends on the content and the reliability of the channel. |
5. |
Traditional marketing can reach out to limited audience. |
Digital marketing can reach out to a large audience. |
6. |
Traditional marketing is limited to specific geographical regions. |
Digital marketing can promote products internationally. |
7. |
Traditional marketing provides delayed communication. |
Digital marketing provides immediate communication. |
8. |
Traditional marketing offers low conversion rate. |
Digital marketing offers high conversion rate. |
9. |
Traditional marketing gives non-measurable results. |
Digital marketing gives measurable results. |
10. |
Traditional marketing cannot micro-segment the audience depending on factors like interest, behavior, age, etc. |
Digital marketing can send personalized messages to audience depending on their age, interest, behavior, etc. |
11. |
Traditional marketing is more effective in brand building. |
Digital marketing is less credible in terms of brand building. |
12. |
Traditional marketing is more time consuming. |
Digital marketing is less time consuming. |
13. |
Traditional marketing is less flexible in terms of modification. |
Digital marketing offers high-degree of flexibility in terms of modification. |
14. |
Traditional marketing does not provide way of direct interaction between advertiser and audience. |
Digital marketing provides easy ways of direct interaction between advertiser and audience. |
15. |
Traditional marketing has low ROI (Return on Investment). |
Digital marketing has high ROI (Return on Investment). |
Conclusion
Both traditional and digital marketing strategies have their own advantages and limitations. The selection of the type of marketing between traditional and digital marketing depend on many factors, such as budget, objective, resources, target audience, etc.
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