In this post, we will understand the difference between SEO and SMO −
It stands for Search Engine Optimization.
It helps drive the users to the content.
There are two types of optimization available: On-site and off-site.
Optimization can be done by sharing the relevant information.
Platforms where SEO is performed are Google, Bing, Yahoo.
The basic elements of SEO are the website's code.
For SEO to be properly implemented, proper use of keywords is required.
Any impact of a change on the ranking of the site is analysed.
When messages are repeated, it results in the website being penalized.
It stands for Social Media Optimization.
It helps drive the content to the target audience.
It has one type of optimization available: Off-site.
The optimization happens with the help of visually attractive website with relevant information.
Platforms, where SMO can be implemented, are Facebook, Twitter, LinkedIn, Instagram.
The basic elements of SMO are presentation and description of the product, which have to be attractive and appeal to the audience.
The analysis is done on the type of content that could potentially gain attention.
It is marketed specifically to targeted audience.
When a message is repeated across various social media platforms, it is given a reward.