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Difference Between SEO and SMO
Both SEO and SMO are the methods used for driving traffic to a website, but they are quite different from each other. SEO (Search Engine Optimization) is a technique to enhance traffic on a site on the search engine result pages, whereas SMO (Social Media Optimization) is a technique to make the social media content visible to more users.
Read this article to learn more about SEO and SMO and how they are different from each other.
What is SEO?
SEO is a technique to increase the ranking of a website on the search engine result pages. SEO is basically a method that increases the traffic to a website through the search engine. The most fundamental basis of SEO is the proper use of suitable keywords that tells the search engine about the website. Another important point that plays a vital role in the SEO of a website is the structure and appearance of the website.
There are two types of SEOs namely, On-Site SEO, and Off-Site SEO. On-Site SEO refers to the optimization of a website by using keywords distribution throughout the website. On the other hand, Off-Site SEO is the optimization of a website by including links from other high ranking websites to build trust. The platforms where SEO is performed are Google, Bing, Yahoo, and other search engines.
What is SMO?
SMO is a method of promoting the content through social platforms like Facebook, LinkedIn, Instagram, etc. SMO increases the visibility of the content across third-party communities and networks through the social media platforms. The main objective of SMO is to increase the profitability of the business. The major advantage of using SMO is that it improves the communication strategy.
In SMO, the metadata to sort the user-generated content is posted on the social networks. This metadata is organized by the keywords, tags, and categories. This metadata generates an online content index by which users can find it.
Now, let us discuss the differences between SEO and SMO in detail.
Difference between SEO and SMO
The following table highlights all the major differences between SEO and SMO −
S.No. |
SEO |
SMO |
|---|---|---|
1. |
It stands for Search Engine Optimization. |
It stands for Social Media Optimization. |
2. |
It helps drive the users to the content. |
It helps drive the content to the target audience. |
3. |
There are two types of optimization available: On-site and off-site. |
It has one type of optimization available: Off-site. |
4. |
Optimization can be done by sharing the relevant information. |
The optimization happens with the help of visually attractive website with relevant information. |
5. |
Platforms where SEO is performed are Google, Bing, and Yahoo. |
Platforms, where SMO can be implemented, are Facebook, Twitter, LinkedIn, and Instagram. |
6. |
The basic elements of SEO are the website's code. |
The basic elements of SMO are presentation and description of the product, which have to be attractive and appeal to the audience. |
7. |
For SEO to be properly implemented, proper use of keywords is required. |
The analysis is done on the type of content that could potentially gain attention. |
8. |
Any impact of a change on the ranking of the site is analyzed. |
It is marketed specifically to targeted audience. |
9. |
When messages are repeated, it results in the website being penalized. |
When a message is repeated across various social media platforms, it is given a reward. |
Conclusion
The most important difference between the two is that SEO helps in driving the users to the content, while SMO helps in driving the content to the target audience.
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