Difference Between SEO and SMO

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In this post, we will understand the difference between SEO and SMO −

SEO (Search Engine Optimization)

  • It stands for Search Engine Optimization.

  • It helps drive the users to the content.

  • There are two types of optimization available: On-site and off-site.

  • Optimization can be done by sharing the relevant information.

  • Platforms where SEO is performed are Google, Bing, Yahoo.

  • The basic elements of SEO are the website's code.

  • For SEO to be properly implemented, proper use of keywords is required.

  • Any impact of a change on the ranking of the site is analysed.

  • When messages are repeated, it results in the website being penalized.

SMO (Social Media Optimization)

  • It stands for Social Media Optimization.

  • It helps drive the content to the target audience.

  • It has one type of optimization available: Off-site.

  • The optimization happens with the help of visually attractive website with relevant information.

  • Platforms, where SMO can be implemented, are Facebook, Twitter, LinkedIn, Instagram.

  • The basic elements of SMO are presentation and description of the product, which have to be attractive and appeal to the audience.

  • The analysis is done on the type of content that could potentially gain attention.

  • It is marketed specifically to targeted audience.

  • When a message is repeated across various social media platforms, it is given a reward.

Updated on 21-Apr-2021 07:45:06