Difference between SEO and SEM.

SEOSocial MediaDigital Marketing

Search Engine Optimization (SEO)

Search Engine Optimization (SEO), is a way to increase the visibility of a website by non-paid forms of advertising. It is used to increase traffic to a website by improving the rank of website in search results of a search engine.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM), is again a way to increase the visibility of a website by paid forms of advertising. Adsense, Social networking, pay-per-click are examples of SEM.

Following are the important difference between SEO and SEM.

Sr. No.KeySearch Engine Optimization (SEO)Search Engine Marketing (SEM)
1MarketingSEO is subset of SEM.SEM is used to increase visitors to website or increase traffic to website.
2ResultSEO is a time taking process.Paid advertising is the fastest mode. Search results shows on top, the paid result.
3Suitable forSEO is suitable for low budget companies and is a long term solution.SEM is suitable for high budget companies and benefits are apparent in short term.
4CostNothing to pay.Per click or as per time frame, fees to be paid to search engines or target website.
5Traffic PotentialIt is really unlimited being no time boundation.Traffic potential is limited by budget.
6CostSEO is cheaper than SEM.SEM is way costlier than SEO.
7BenefitsBenefits are visible in long term.Benefits are visible in short term.
8ExampleBack linking.Google Adsense.
Published on 27-Nov-2019 08:05:00