Search Engine Optimization (SEO), is a way to increase the visibility of a website by non-paid forms of advertising. It is used to increase traffic to a website by improving the rank of website in search results of a search engine.
Search Engine Marketing (SEM), is again a way to increase the visibility of a website by paid forms of advertising. Adsense, Social networking, pay-per-click are examples of SEM.
Following are the important difference between SEO and SEM.
|Sr. No.||Key||Search Engine Optimization (SEO)||Search Engine Marketing (SEM)|
|1||Marketing||SEO is subset of SEM.||SEM is used to increase visitors to website or increase traffic to website.|
|2||Result||SEO is a time taking process.||Paid advertising is the fastest mode. Search results shows on top, the paid result.|
|3||Suitable for||SEO is suitable for low budget companies and is a long term solution.||SEM is suitable for high budget companies and benefits are apparent in short term.|
|4||Cost||Nothing to pay.||Per click or as per time frame, fees to be paid to search engines or target website.|
|5||Traffic Potential||It is really unlimited being no time boundation.||Traffic potential is limited by budget.|
|6||Cost||SEO is cheaper than SEM.||SEM is way costlier than SEO.|
|7||Benefits||Benefits are visible in long term.||Benefits are visible in short term.|
|8||Example||Back linking.||Google Adsense.|