Difference between SEO and SEM.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO), is a way to increase the visibility of a website by non-paid forms of advertising. It is used to increase traffic to a website by improving the rank of website in search results of a search engine.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM), is again a way to increase the visibility of a website by paid forms of advertising. Adsense, Social networking, pay-per-click are examples of SEM.
Following are the important difference between SEO and SEM.
| Sr. No. | Key | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) |
|---|
| 1 | Marketing | SEO is subset of SEM. | SEM is used to increase visitors to website or increase traffic to website. |
| 2 | Result | SEO is a time taking process. | Paid advertising is the fastest mode. Search results shows on top, the paid result. |
| 3 | Suitable for | SEO is suitable for low budget companies and is a long term solution. | SEM is suitable for high budget companies and benefits are apparent in short term. |
| 4 | Cost | Nothing to pay. | Per click or as per time frame, fees to be paid to search engines or target website. |
| 5 | Traffic Potential | It is really unlimited being no time boundation. | Traffic potential is limited by budget. |
| 6 | Cost | SEO is cheaper than SEM. | SEM is way costlier than SEO. |
| 7 | Benefits | Benefits are visible in long term. | Benefits are visible in short term. |
| 8 | Example | Back linking. | Google Adsense. |
Published on 27-Nov-2019 08:05:00
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