Creativity is a crucial factor in business today and any manager without creative insights into a business cannot handle the multiple requirements of an increasingly malleable customer base. In this tutorial, we will understand the meaning of Creativity and Focus based on the values and significance of creative problem solving in relation to building situation handling abilities in working professionals and business executives.
Before we move on with that, we need to first give a proper meaning to the word “Creativity”, and then explain the difference between “Creativity” and “Innovation”, as these are the most interchangeably used and easily mistaken terms.
Creativity brings inside an individual some significant skills to analyze any discussion from multiple points of view. It cultivates the ability of dismantling any information and processing it in different ways, so that newer facts can be explored and understood.
All of us must have some creativity because we can manage to find ways to handle new situations when faced with it. Creativity is closely associated with the skills of imagination and often a creative thought is difficult to put in words, because it involves thinking deeply about a subject and coming up with different facets to it.
Defining creativity is not easy, as there are multiple points which involves an ability to come up with new and different viewpoints on a subject. It involves breaking down and restructuring our knowledge about the subject to gain new insights into its nature. However, any definition of creativity is complicated because the concept has many dimensions.
Creativity is the process of organizing our learning, reasoning and logic in such a manner that we can get a better understanding of the situation that we are considering. Maslow, the famous American Psychologist, had envisioned Creativity in two levels of evolution −
As per him, Primary Creativity was the reason behind all new ideas, innovation, etc. and Secondary Creativity is more induced in nature and was obtained through working together and observing other people’s behavior and functioning. He also observed that the primary creativity was found abundantly in children, but the same children lost this creativity when they became adults.