Can a Mechanical Engineer Go for Digital Marketing?

Yes, a mechanical engineer can go for a digital marketing career. It doesn’t depend on the background, one needs to have basic skills to become a digital marketer. Students are required to learn the skills of marketing products or businesses online. For this, they can take the help of online or offline courses and learn the concepts, tools, and skills required to become an online marketer. The career doesn’t ask for any particular background to work as a digital marketer.

Anyone willing to learn and grow can pursue a career in digital marketing. Students with a mechanical engineering background need to learn strategies such as SEO, SMM, PPC, and others. To learn these skills and concepts they can take the help of digital marketing courses, but before that understanding what is digital marketing and its scope is important. So, let’s dig in to understand more about digital marketing and how mechanical engineers can pursue digital marketing as a career.

What is Digital Marketing and Its Scope?

Online marketing or digital marketing basically uses multiple forms of digital communication to connect with targeted clients. This is done using media platforms such as Facebook, Instagram, and others. Digital marketing is a part of our today's generation. Before we start understanding the scope of this industry, understand what it is.

In simple terms, it is a process of promoting a product or service online using digital platforms. Businesses can reach out to customers via the internet to sell or promote their products. To make it more effective, traditional marketing can also be applied to digital marketing. Marketing has evolved and done as per the need of the business and the requirement of the customers. For instance, if you go back to history, radio advertising was first established when customers used it.

Scope of digital marketing

The demand for digital marketing is increasing over the years, as per Google Trends from the past five years, digital marketing is rising around the globe. Big and small companies are looking for online marketers to promote their products globally.

Digital marketing is booming in current scenarios, as it is affordable and quick in comparison with traditional methods. Also, the majority of the market is online and can be accessed through the internet. These are some main reasons that make digital marketing a safe and long-lasting career. Even, one can choose to work as a freelancer without depending on the job at any company.

Job Profile in Digital Marketing

Check the list of some junior and mid-level jobs in digital marketing −

• Digital Marketing Intern

• Digital Marketing Executive

• SEO Executive

• Link Building Specialist

• Social Media Specialist

• Google Ads Specialist

High-level jobs in digital marketing

• Digital Marketing Manager

• Social Media Manager

• Digital Marketing Head

• Paid Advertising Manager

• Digital Branding Head

How Can Mechanical Engineers Become Digital Marketers?

A mechanical engineer can become a digital marketer using free online and offline courses. To become a digital marketer one needs to be able to analyze data and create effective methods for diagnosing it. They need to be good in research, writing, and communication, and good with tools for optimization. All these skills can be achieved with time, one needs to put time and effort to work in the industry.

If you're interested in becoming a digital marketing professional, you need to choose the best course as per your requirements. According to industry statistics, many people who are in this field build their personal brand through their work as an influencer. After learning, it’s time to start practicing these skills. Meanwhile, pick your companies and start applying to them for full-time and internship jobs.

Today, businesses are more focused on achieving their marketing goals than ever before. Some of the world's leading digital marketing firms are delivering exceptional results. Some of the best companies to work as digital marketers are Accenture, PwC, IBM, Dentsu, iProspect, Disruptive Advertising, Thrive Internet Marketing Agency, and others.

Top Courses for Digital Marketing

There are courses that are available offline and online from top universities and digital marketing firms worldwide. These online courses can be availed from anywhere. Here, we have listed some of the best digital marketing courses for mechanical students. They can choose any of them to start their learning and career.

Google: Fundamentals of digital marketing (FREE)

The course is offered by Google for free, one can use this course to start learning. The course can be availed online from Google Digital Garage. It has 25 modules that can be covered in 40 hours. It is a beginner-level course, which can be very helpful in learning the basics of digital marketing. After completing the course, you will get a badge of recognition.

Udemy: Digital Marketing (PAID)

Udemy is one of the best platforms to learn digital marketing online. One can choose from a ton of courses to learn. Some of the best courses on Udemy are The Complete Digital Marketing Course - 12 Courses in 1 and Digital Marketing Masterclass - 23 Marketing Courses in 1. Both of these courses are paid but offer value for money. With these courses, one can learn about WordPress sites, increase website traffic, social media marketing, brand identity, podcasting, etc. Both the courses have 4.5 ratings out of 5 and are designed carefully for beginners.

Skillshare: Introduction to Social Media Advertising - Learn with Buffer (FREE)

This course is focused on the creation and optimization of social media marketing campaigns. The course covers all aspects that are involved in the creation and management of such campaigns. It is a short-duration course that can be completed in an hour. The course is free of cost and available on the skillshare website.

It is a beginner-level course, in which you will learn to create a simple Twitter and Facebook strategy that will help boost website traffic, promote your brand, or drive sales. The course will also help you with the process of finding the right paid advertisement for your business.

Digital Marketing Trends of 2023

Here, we have listed some of the recent trends of digital marketing that can help you in growing. Modern digital marketing trends can be hard to keep up with due to the various changes in technology and the tools used.

• Short video

• The Metaverse

• Google Analytics

• Real-Time Messaging Platforms

• Google Verified Listings for Local SEO

• Voice Search

Conclusion

Anyone can become a digital marketer; it doesn’t depend on the background of the students. Mechanical engineers can become digital marketers or online marketers by choosing the right course and learning through practice. Anyone can do it, even if they lack formal education. This eliminates the need for skill acquisition and ability development. Additionally, some of these courses are also designed to help students build their expertise and get certified after they complete the program.