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Articles by Mayank Singh
Page 2 of 2
How to Use Search Intent for Keyword Research that Gets Results?
For any marketer out there, the customer should be the king. They must serve their customers come what may and in the best possible way. Google has done this since its inception and its dominance is not unknown. 92 percent of all the searches online, take place on Google. That means no one is even close. But why is Google a go-to place for everyone? Why does only Google come to our mind when we think of search engines? Because Google has done the grind. Google evolved with the changing times. It kept on adding features like Google Images, Google ...
Read MoreDigital Marketing Trends 2023?
The last two years saw a pandemic, tensions in the geopolitical landscape, and an economic slowdown in some of the major countries. All these factors fuelled significant changes in the way companies market their products and services. Digital marketing has become more important than ever. In order to gain a competitive advantage and get going, companies need to embrace changes and tune their digital marketing strategies to them. Popular Digital Marketing Trends This article aims to explain the top trends in the digital marketing world this year that every marketer should know. User-generated Content Persuades the Most In 2023, ...
Read MoreCSR vs CSV: Not the same?
Since 2011, when Michael Porter, a professor at Harvard Business School, first coined the term CSV, it is often confused with CSR and at times used interchangeably. There is a big difference between the two concepts. This article aims to explain how these two concepts are distinct and which one is better. What is CSR? CSR stands for corporate social responsibility. In simplest terms, it is the use of a company's economic resources for philanthropic purposes. It is self-regulatory in nature. It allows companies to be socially accountable to themselves, their stakeholders as well the general public. There are numerous ...
Read MoreAnalyzing the Culture of an Organization: Competing Value Framework?
If one walked into the headquarters of Patagonia, an American company that designs gear for silent sports (climbing, surfing, or skiing), he/she would see employees wearing shorts and slippers. After work, some of the employees might go surfing. The ambiance inside the headquarter is vibrant where people work hard and have a lot of fun at the same time. On the other side of the spectrum, if one entered the headquarters of Exxon Mobil, an American multinational oil and gas corporation, he/she would notice people with typical business attires seriously doing their work. The atmosphere exudes competitiveness and rigor. Why ...
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