For any marketer out there, the customer should be the king. They must serve their customers come what may and in the best possible way. Google has done this since its inception and its dominance is not unknown. 92 percent of all the searches online, take place on Google. That ... Read More

The last two years saw a pandemic, tensions in the geopolitical landscape, and an economic slowdown in some of the major countries. All these factors fuelled significant changes in the way companies market their products and services. Digital marketing has become more important than ever. In order to gain a ... Read More

Since 2011, when Michael Porter, a professor at Harvard Business School, first coined the term CSV, it is often confused with CSR and at times used interchangeably. There is a big difference between the two concepts. This article aims to explain how these two concepts are distinct and which one ... Read More

If one walked into the headquarters of Patagonia, an American company that designs gear for silent sports (climbing, surfing, or skiing), he/she would see employees wearing shorts and slippers. After work, some of the employees might go surfing. The ambiance inside the headquarter is vibrant where people work hard and ... Read More