On average, Digital Marketing graduates in India can expect a placement package of around Rs. 3-4 Lakhs per annum. This may vary depending upon the skills and expertise of the individual, as well as the industry they are targeting for their career growth. It is important to remember that these ... Read More

Digital marketing is one of the fastest-growing campaigns in the world, allowing businesses to reach far more people than ever before. To get the most out of digital marketing, it is important to use various channels tailored to specific audiences, objectives, and strategies. These include website content, email campaigns, search ... Read More

Digital marketing is the use of digital technologies to promote businesses and services. It encompasses a wide range of activities, such as SEO (search engine optimization), social media marketing, email marketing, content creation, online advertising, website development, and more. Digital marketing has become an essential part of modern business ... Read More

SSP stands for "Supply Side Platform" and is a digital marketing technique used to facilitate advertising in the online space. It allows publishers, such as websites or mobile applications, to manage ad inventory and monetize their content with automated tools. In short, an SSP is an automated platform that connects ... Read More

A social media marketing strategy (SMMS) is a comprehensive plan used to market and promote products, services, or brands by leveraging the power of various social media networks. SMMS involves the creation of content that appeals to target audiences and encourages them to engage with a brand on multiple levels. ... Read More

Search Engine Result Pages (SERP) are the web pages that a user sees after making a search query in any search engine like Google, Yahoo!, Bing, etc. These SERPs show organic results and sponsored ads related to the keyword entered by the user. For digital marketers, understanding how this SERPs ... Read More

Return On Advertising Spend (ROAS) is a key performance metric used to measure the effectiveness of digital marketing campaigns. It calculates how much revenue is generated from each dollar spent on advertising, providing an indication of how efficient a campaign has been at generating sales and conversions. ROAS can be ... Read More

Quality score is an important metric used by Google AdWords to measure the quality of advertisements on its network. It is a numerical value assigned to each keyword or ad group in order to determine the relevance and effectiveness of the ad for that particular search query. The quality score ... Read More

OTO stands for “One-Time Offer” and is a popular marketing strategy used by online businesses to maximize their revenue. An OTO is an offer that customers can take advantage of once, meaning they can only purchase the same product or service one time. This means that each customer needs to ... Read More

Object-relational mapping (ORM) is a technique that allows developers to easily interact with databases and map objects from the application layer to data stored in a database. ORM provides an abstraction layer between application code and the underlying database technology, allowing for easier manipulation of data without writing complex SQL ... Read More