Data-driven marketing uses information gleaned through interactions with customers and outside sources to understand customer motivations, preferences, and behaviors. Organizations may improve and personalize the consumer experience thanks to data-driven insights. Any decision is based on factual, researched information in a data-driven management approach. It should go without saying that ... Read More

Due to rising internet usage, established companies have been compelled to switch their attention from traditional marketing to digital marketing. Companies are implementing digital marketing strategies to combat the complexity and unpredictability of the market, among other things. They also utilize sophisticated and contemporary CRM tools to enhance their brand's ... Read More

Businesses are moving towards digital marketing as their form of marketing strategy because of the increased screen time of consumers and their preference to be involved in the digital world. Digital marketing has various wings like email marketing, content marketing, SEO, SEM, affiliate marketing, and others. Affiliate marketing is a ... Read More

Consumers today are forced or overloaded with promotional content. They have so much information available at their fingertips regarding any company and its products that they have decided to turn a blind eye to all the advertisements. You can start an advertisement in between a YouTube video that the user ... Read More

We have read numerous articles on why the company should go with digital marketing as their form of marketing strategy in today’s fast-paced, dynamic world, but it is time for us to measure the effectiveness of the same. Companies are bombarded with the different benefits that the company will receive ... Read More

Digital marketing disruption is the use of digital technologies to develop novel goods and services that challenge established marketing principles and tactics. It involves developing and deploying digital technologies that challenge existing business models, methods, and customer relationships like television and print advertising—to more cutting-edge, digital ones-ike content marketing, mobile ... Read More

Digital marketing is the new buzzword in the business world today. Companies are planning to invest and are already investing more and more of their marketing funds in digital marketing activities. Any marketing activity done by the business through digital platforms is known as "digital marketing activities." Digital marketing is ... Read More

Companies are well aware of the fact that the only thing that sells in today’s market, or any market in the past, is what is visible to the customers. When we were all working offline, the companies were fighting for shelf space or ad slots in TV, display hoardings, or ... Read More

Businesses today have claimed that around 40% of their website traffic has been generated through search engine optimization (SEO). SEO seems like the new buzzword when it comes to digital marketing. We know how to create SEO-rich content in order to get organic traffic on the website and build up ... Read More

The pandemic has given us the much-needed push to move on to better things. Since we were forced to accept different ways of living and working, we now have various options open to us. This business world has moved towards digital infrastructure in all 4Ps of marketing. We have replaced ... Read More