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The base of an e-commerce business is an online platform. Hence, its existence depends on various online activities. Therefore, business owners find e-commerce ventures profitable as many people spend time online and purchase items online on any occasion. If you plan to set up your own e-commerce store online, read the post to understand how digital marketing can help in marketing operations. In 1995 with the introduction of the Internet, e-commerce began crawling in India. But it took time to reach its current status, and now people prefer online buying to visit physical stores, especially those working and finding it ... Read More
Are you a local business owner looking to rank higher in Google Maps? Ranking well in Google Maps can be a game-changer for your business. It can drive more traffic to your website, increase your online visibility, and ultimately help you generate more sales. This article will discuss the ten key steps to ranking higher in Google Maps. 1. Assert and Confirm Your Google My Business Listing" The first step to ranking higher in Google Maps is to claim and verify your Google My Business listing. This free tool provided by Google allows you to manage your online presence across ... Read More
If you have a business that has a physical presence, then it is essential to use Google My Business (GMB) to improve your local SEO and enhance your online presence. Google My Business (GMB) is a complementary tool provided by Google, enabling businesses to control their digital footprint on Google search and Maps. This article will guide you through optimizing your GMB listing to boost your content and SEO. Claim Your Business The first step to optimizing your GMB listing is to claim your business. If you haven't already claimed your business, go to Google My Business and click the ... Read More
Looking ahead to the year 2023, it's clear that local SEO will still play a significant role in any prosperous enterprise's plans. Due to the prevalence of mobile device-based local search, it is now more important than ever to optimize your website and online presence for local search in order to draw in new clients and increase sales. This all-inclusive manual is meant to provide you with the fundamental understanding and cutting-edge tactics for local SEO success in 2023 that your business needs to stand out from the competition. So, What Exactly is "Local SEO"? To rank higher in ... Read More
The importance of a company's online presence is rising as we progress deeper into the digital age. A solid technical SEO strategy is a major factor in this. Regarding crawling ability, user experience, and click-through rate (CTR), technical Search Engine Optimization (SEO) is as important as content SEO. SEO improves a website's visibility in search results for a target keyword or set of keywords. The only thing is Google’s algorithm is continually evolving, with upgrades and tweaks occurring up to 600 times a year. Google is always looking for ways to enhance the quality of its search results. This ... Read More
It's become harder for firms to stand out in the increasingly competitive e-commerce space. Everyone is trying harder than ever to get noticed. Even the most well-known businesses can be lost in the shuffle when customers can access infinite options with only a few mouse clicks. So, companies must be more deliberate in advertising and marketing content strategy. Campaigns need to be more than just interesting and pertinent to get noticed by the right people. Each brand that wants to flourish in today's oversaturated market must find a way to differentiate itself from its competitors. It's always a good ... Read More
All search engine optimization strategies should prioritize building quality backlinks. Yet, once they go online, you can't just leave them alone. Links can disappear, get poisoned, or lose value over time. You must always look for a new SEO link-building strategy to keep your site at the top of search engine results. According to Google, links are an essential factor in search engine rankings. To rephrase, link building is essential to rank your site, and without them, who would bother? The earlier link-building strategy was all about quantity! But, with the change in search engine algorithms, it mostly depends on ... Read More
It's general knowledge at this point that using targeted keywords in your content helps SEO. Yet, many companies are failing because the research they do (if any) needs to be improved. Focusing on high-volume search terms and scattering them over a website or blog in the vain belief that they would boost your content's Google ranking is an easy pitfall to slip into. If your company is like many others, you may think you already know all there is to know about your target audience and the kind of content they would be most interested in reading. Both of these ... Read More
When it comes to search engine optimization, the technical aspects are crucial. Your SEO efforts are unlikely to bear fruit if there are issues with the technical aspects of the process. To this end, it is of the utmost importance that you learn about technical SEO and how to do it properly. It's good news that after you've performed a technical SEO audit of your website and fixed any possible issues, you won't have to worry about them again. We'll cover what technical SEO is, why it's important, and how to do a technical audit of your website using our ... Read More
There are three mainstays of organic SEO: on-page optimization, off-page optimisation, and technological optimization. Technical SEO is the one that gets the least attention, perhaps because it is the most difficult to implement well. Marketers used to be able to ignore the difficulties of technical SEO, but now that the field is so crowded, it's crucial to have a site that is easily crawlable, loads quickly, and is safe if you want to do well in search engine rankings. Given the breadth (and depth) of technical SEO, it would be impossible to cover all the bases in a single article. ... Read More