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Before explaining anything, let us first understand what is marketing mix. The marketing mix is a mixture of price, product, place, and promotion on which an organization focuses to differentiate its product from the rest of the market. In the case of the service industry, three more terminologies are added: physical evidence, people, and process. But we will talk about these three later in this article. First of all, let's talk about the four main constituents of the market mix: product, place, price, and promotion. So in a marketing mix, a company can either put efforts into the Product, price ... Read More
Marketing is not a new phenomenon. The period from the stone age to the postmodern era has gone through a vivid layer of change in the pattern of living. It has evolved with human history. Marketing has undergone a significant change and is now a highly effective technique that is a core part of the business. The process of marketing is manipulative. When we try to visualize its pattern, it's really hard to guess how it started and evolved. For centuries, tailor-made marketing, which is done today, has gone through varied phases. With the growth of technologies, it has been ... Read More
Before explaining the topic, let's understand what is meant by financial management. Financial management is applying the relevant principles of management to different financial activities. It is both an art and a science of managing money to attain the desired objective of the firm or organization as a whole. As we can see, the management term is attached to it, so we can say that it is a complete process of planning, organizing, controlling, and monitoring the various financial resources available in the organization to attain its specific objectives. In business, it is the process of managing the company’s financial ... Read More
Well, let me answer this question from the perspective of the great management scientist Maslow. We know him best for his needs hierarchy theory. Maslow's hierarchy of needs comprises a five-tier model of human needs designed in the form of a pyramid. What is Maslow's need for hierarchy theory? Maslow's hierarchy of needs theory explains the motivating factors that help fulfill human needs at different phases of their lives. What are physiological needs? Physiological needs are the basic needs that a human has, like food, water, clothes, sleep, etc. These are basic necessities that every person wants to have ... Read More
Java is one of the most popular programming languages in use today, and it's easy to use. It is adaptable, strong, and has numerous applications in fields such as mobile app development, gaming, and online development. As a result, there is a high demand for knowledgeable Java developers in the technology sector, and many people see it as a lucrative career path. But what qualifications do you need to be a productive Java developer? In this article, we'll look at some of the fundamental skills you'll need to get started in this industry. Understanding the Basics: What is Java and ... Read More
If you go to Google’s guidelines on “Ranking Useful Pages”, you will find a phrase − “If other prominent websites on the subject link to the page, that is a good sign that the information is of high quality.” So, Google has unabashedly expressed its love for a strong backlink profile which makes it imperative for marketers to focus their energy on Link Building. What is Link Building? Link building encompasses all strategies to get other websites to link to your page making a win-win situation for both parties. What makes link-building a challenging task is that automation ... Read More
Think about an instance when you needed to buy something, be it a shirt, a pair of shoes, or any kitchen appliance. What was your first reaction? Did you go to the market? Sounds bizarre right? Of course, you took out your phone and searched for the product. That’s how deeply eCommerce has integrated with our lives. Just look for the product online and there will be myriads of businesses offering you the same product or maybe better. E-commerce is expected to be a 5 Trillion USD business in 2027. But why is it so? Why has E-commerce become such ... Read More
SEO tracking is a vital part of your marketing strategy. It is an ongoing process of determining what is working and what is not in your campaign. Recent times saw myriads of analytic platforms offering the deepest insights about a campaign. As a result, marketers are presented with a glut of information rendering them confused. They find it hard to decide which metric they should actually focus on. Let's Discuss the 10 Most Important SEO Metrics That You Should Be Putting Your Energy on 1. Organic Traffic They are your most precious asset as they have come to you solely ... Read More
Miles and Snow's typology is a time-tested strategy in various types of organizations including hospitals, banks, insurance firms, and industrial product companies. This strategy typology is based on the idea that a manager formulates a strategy in response to the organization’s external environment. He/she seeks to strike a balance between the external and internal environment. In this pursuit, the manager can take one of the four stands. He/she can be a prospector, defender, analyzer, or reactor. Crucial Strategies of an Organization Let us understand each of the stands in detail with some real-life examples − Prospector This strategy ... Read More
The recent buzz about the metaverse is not unheard of. It is touted to have the lion’s share in the success of businesses in the future. This mix of augmented and virtual reality is carving newer ways to interact and collaborate with customers from the remotest places of the world. It envisions a world where daily activities would not be hampered by external forces. Customers would no longer have to make compromises in their shopping experience or not attend concerts because of a pandemic. It propagates the idea of leveraging digital assets in the economy. Having said all that, ... Read More