Are Certificate Courses Mandatory to Make a Career in Digital Marketing?

Digital marketing is a fast-growing field that requires a lot of skills to succeed in today's competitive environment. Many courses can help you get the necessary training in digital marketing. The certification courses in digital marketing give you an edge over other people. You are validating your abilities and knowledge by taking the digital marketing course, which also provides you with professional certification.

Having a certification shows that you are willing to continue improving and developing your skills. As the digital world continues to evolve, businesses and individuals need to keep up with the changes to remain competitive. This is why it's important that they continuously learn about the latest trends and technologies. Read the entire article to learn the ins and outs of digital marketing certificate courses.

What is a Digital Marketing Certificate?

Although a digital marketer doesn't need a special degree to work in this field, a certification in this field will help increase one's knowledge and skills, and will also help him or her land a job. A digital marketing certification is a proof that you have acquired a valuable skill set after completing a course.

It can also help you land a job and become more employable. Many companies consider candidates who put in the extra effort to improve their skills.

The Importance of a Digital Marketing Course

By completing a professional digital marketing course, you are validating your skills and demonstrating that you have the necessary knowledge to excel in your chosen field. You are also demonstrating that you are willing to learn and improve. Check out some of the benefits of digital marketing certificates −

Higher Pay-scale

A digital marketing certificate can help boost your pay. These professionals make handsome salaries. In India, a digital marketer earns an average of 7.2 lakhs per year. Various online courses can help you gain a deeper understanding of digital marketing, including advanced concepts and core principles. Having a digital certificate can also help boost your pay.


The field of digital marketing is booming, and there are a wide variety of opportunities for people who want to work in this field. If you're a creative person, then you might want to consider becoming a content writer. Similarly, if you're a technical person, then you might want to work in the PPC or SEO industry. One can work in email marketing, search engine optimization (SEO), copywriting, content writing, and social media marketing.

Professional Recognition

Digital marketing certification helps individuals prove that they have the necessary skills to work in this field. Freshers, career changers, YouTubers, startup owners, IT specialists, anyone can do a certification course to start a career in digital marketing with professional recognition

What is the Eligibility Requirement to Become a Digital Marketing Professional?

Digital marketing courses and certificates can be taken after completing your higher education or university degree. These are recognized by various organizations, such as the AICTE, AIU, and UGC. Some courses are made for working professionals, and some of them require at least 2 years of experience.

Best Digital Marketing Courses Online

One of the best ways to improve your digital marketing skills is by taking a course online. This will allow you to build the necessary knowledge and skills to become successful in this field. Check the list of the best digital marketing courses online and choose the one that suits you.

Udemy: The Complete Digital Marketing Course

Digital marketers can take advantage of the comprehensive course offered by Udemy, which includes everything they need to know to succeed in today's competitive market. This course is designed for people who are new to the world of digital marketing, and it provides them with a crash course on various topics such as Google Ads, social media marketing, and copywriting.

The duration of the course is 22.5 hours, and it costs around Rs. 3,499.

Google Digital Marketing & E-Commerce Professional Certificate

This certificate is for individuals who are interested in learning more about how to build an effective online presence. It does not require any previous knowledge of specific digital marketing tools or experience. The course is available on the Coursera platform.

This course is designed for people who are new to e-commerce and digital marketing. It will introduce them to the various skills needed to succeed in this field. Besides marketing, students will also learn about website optimization and customer outreach. The duration of the course is 22.5 hours, and it costs around Rs. 1,140 (1 month), Rs. 2,281 (3 months), and Rs. 3,422 (6 months).

Simplilearn: Digital Marketing Specialist Program

Simplilearn's Digital Marketing course is designed to introduce students to various digital marketing tools and disciplines. The goal of the Digital Marketing Specialist program is to provide students with a deeper understanding of the various facets of digital marketing.

Through this program, they will have the opportunity to develop their skills in various digital marketing tools. In addition to being able to work on these tools, students will also have the opportunity to gain certification through the Facebook Blueprint.

The duration of the course is 4 months, and it costs around Rs. 64,200.

LinkedIn Learning: Create a Marketing Campaign from Start to Finish

People who are looking to improve their skills or expand their current role in online marketing can take advantage of LinkedIn Learning's various courses. These are designed to help them develop their knowledge and skills in online marketing. For the beginner, these courses are great for learning about effective marketing techniques.

To create effective social media campaigns, the right tools are needed. This course will teach you how to use these tools to create a campaign that will work across various platforms. This is ideal for people who are new to digital marketing.

The duration of the course is one hour and 38 minutes, and it costs around Rs. 1,061.

EDX: Professional Certificate in Digital Marketing

The goal of EdX is to provide the best education possible, regardless of where students are located. Through its various courses, members can gain a deeper understanding of marketing and management. This certificate is for professionals who are interested in learning about the latest digital marketing concepts such as machine learning, AI, and big data.

The course lasts four months and costs approximately Rs. 65,239

Top Companies for Digital Marketing

Check the below-given list of some of the best companies for digital marketing jobs −

  • The NineHertz

  • TCS.

  • Infosys

  • Wipro

  • HCL

  • Cognizant

  • Larsen & Toubro Infotech Ltd.

  • Tech Mahindra Ltd.


If you're planning on starting a new career, specialized courses can help you keep up with the changes in the industry. Online marketing is constantly changing, so continuing education can help you keep up with the latest trends and improve your skills.

Updated on: 27-Feb-2023


Kickstart Your Career

Get certified by completing the course

Get Started