10 Rules About Digital Marketing Meant to Be Broken

Marketing rules are similar to those in life. In some cases, breaking them can benefit your business. Although you don't want to break them all the time, remember that they are not set in stone. Although there are much good marketing practices and rules, there are also some that are not ideal for your business. As you start your marketing efforts, it's important that you break these rules. Doing so will allow you to find a path to success.

The digital marketing industry is constantly changing due to the emergence and evolution of new internet trends. One example of this is the increasing number of content providers supporting the inbound method. This has made it hard for brands to stand out in the crowd. Let’s discuss ten rules of digital marketing that are meant to be broken.

What is Digital Marketing?

Digital marketing is a strategy that aims to help an organization achieve its goals through various marketing channels, such as paid advertisements, earned media, and owned media. Having a strategy in place is very important to ensure that the campaign is successful. Running a campaign without a plan can lead to many mistakes.

10 Digital Marketing Rules to Break

Check some of the most important digital marketing rules that are not necessary to follow −

Keep Your Focus Unwaveringly

One of the most important things that people should remember when it comes to marketing is that they should focus on their goals and not on other things. That said, if you want to make money, you need to make sure that you are converting people into buyers. One of the most important factors that you can consider when it comes to increasing the number of people who come to your landing page is converting them into buyers.

Getting people to buy your product or service is likely the main reason that you have a landing page. However, focusing on getting people to enter the door is not the best strategy. Instead, you should be focused on developing a strategy that will allow you to identify your ideal customers. Aside from this, you also need to focus on other factors, such as your marketing strategy and the layout of your page.

Tweet 5 Times a Day

One of the most important factors that you should consider when it comes to promoting content on social media is its quality of it. Having the right message and engaging content are two of the most crucial factors that you can consider when it comes to generating traffic.

Always Use Keywords

Although it’s great to have keywords in your copy, don’t fill it with them. Instead, make sure that the words you use are relevant to the text that you’re writing. Also, make sure that the title and other elements of your copy are clear and consistent. If you tried to use keywords but your copy sounds awkward or stilted, try going over it again.

Keep a Consistent Schedule

Although it’s important to keep up with the latest updates on social media, it’s also up to you to determine the number of times you should update each account. If you want to keep up with the changes, you might end up running out of time, as you may find it hard to keep up with the changes in your company's activities. However, if you want to keep up with your customers, you should still regularly update.

Blog Posts Should be Written Between 400 and 600 Words

Most of the time, it is said to write a blog of at least 400 to 600 words, but that’s not a big factor in ranking. There are several 100-word posts that concisely convey their message and rank higher.

Build Links

Although links are good, link building can be very dangerous. You can get into trouble with SEO if you focus too much on links and not enough on the type of content that your customers are looking for.

Always Promote Your Products

If you want your customers to keep coming back to you, instead of just asking them to buy something, try to provide them with interesting facts about your product. Even though a funny cat meme might not be able to help you sell your product, it will keep them interested in learning more. Also, keep in mind that posting regularly about your product and its various features will keep them interested.

Don't Send Marketing Emails on Fridays or on Weekends

The click-through rate on weekends is higher than on most days of the week. Also, emails are more likely to be read on Fridays after lunch as opposed to Tuesdays.

Need Giveaways and Promotions

There are a lot of promotions and giveaways in online marketing, but it’s very dangerous. These are bad for businesses because they can lead to failure. It may take a long time to build an audience, but it’s better to avoid them than to have them.

Don’t be Controversial

An emotional topic can get people talking and interested in your brand. While it’s not ideal to constantly update controversial topics, it’s beneficial to have some that stir some emotions. In order to avoid getting labeled as a jerk, make sure that you're kind to your customers.


There are various rules that apply to marketing, and knowing how to break them can be just as effective as following them blindly. Some of the most common rules that people tend to break are those related to social media, SEO, and online marketing. Unfortunately, they can be very dangerous and can lead to a loss of time and money.

One of the most important rules that people should follow when it comes to marketing is to always be testing and learning. Don't let failure prevent you from trying new strategies. There are many factors that go into making a successful marketing campaign, and it can be very frustrating to see your efforts fail.

Updated on: 04-Apr-2023


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