Write a Compelling Company Overview for Investors

person icon Ken Burke

Write a Compelling Company Overview for Investors

Learn how to captivate with a compelling company overview that excites and motivates investors.

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Ken Burke

architecture icon Personal Development,Content Writing


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Course Description

The Company Overview section of your business plan must excite investors. From the founders’ bios and company history to your business location and business model, it must be clear that you’re poised to succeed.

This learning stream helps you navigate the five essential sections to include in your plan: company profile, team, staffing, business model, and current status—all with examples, as well as solid business mindset tips and how to talk to investors.

The workshop provides a walk-through of the tactical aspects of the learning stream will be walked-through in the workshop step-by-step.

Learning Objectives 

What should I include (and leave out) of my Company Overview?
How do I represent my management team and staff?

What do I say about my funding stage, business model, and my current status?

Write a Compelling Company Overview for Investors


Check out the detailed breakdown of what’s inside the course

17 Lectures
  • play icon What to Cover in Your Company Overview 02:28 02:28
  • play icon Questions Your Company Overview Must Cover 01:44 01:44
  • play icon 5 Things Your Company Overview Must Cover 04:18 04:18
  • play icon Executive Summary vs. Company Overview 00:51 00:51
  • play icon Why Investors Look For 01:25 01:25
  • play icon Avoid Exaggeration in Your Company Overview 01:39 01:39
  • play icon The Who, What, Where, When and How of Your Company Overview 04:33 04:33
  • play icon Reflex Case Study 01:38 01:38
  • play icon Writing a Great Company Profile 08:57 08:57
  • play icon Company Profile 01:39 01:39
  • play icon The Team 10:32 10:32
  • play icon Staffing Strategy 01:46 01:46
  • play icon Business Model 09:10 09:10
  • play icon Current Status 05:27 05:27
  • play icon Additional Topics to Include in the Company Overview 03:47 03:47
  • play icon Common Mistakes 03:04 03:04
  • play icon Workshop: Write Your Company Overview 03:11 03:11
Support Materials
1 Lectures

Instructor Details

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Ken Burke

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