- Synthetic Media - Home
- Synthetic Media - Overview
- Synthetic Media - History of Evolution
- Synthetic Media - Branches
- Synthetic Media - Deepfakes
- Synthetic Media - Image Synthesis
- Synthetic Media - Audio Synthesis
- Synthetic Media - Video Synthesis
- Synthetic Media - Speech Synthesis
- Synthetic Media - Interactive Synthesis
- Synthetic Media - Opportunity or Threat
Synthetic Media - Branches
Synthetic media contain various branches that uses different technologies like artificial intelligence, machine learning, and digital manipulation tools to create or modify content. In this section we will explore different branches of synthetic media, technologies behind those branches and applications.
Branches of Synthetic Media
Following are branches of synthetic media:
Synthetic Images
This branch involves generating or altering images using AI and other digital tools. It includes everything from simple photo editing to the creation of entirely new realistic images just using a prompt.
Technologies
- Image Editing Tools: Softwares like Photoshop are traditional image altering tools, these are continues to evolve even now.
- Generative Adversarial Networks (GANs): Used to create hyper-realistic images of people, objects, or environments that dont exist in reality (e.g., DALL-E, Gemini, Sora etc).
Application
Synthetic image tool are used for digital art, product design and mockups, advertising, and media.
Synthetic Video
In this branch, AI-generated or AI-manipulated videos are created. Traditionally VFX and CGi are used to alter and generate synthetic videos. Nowadays AI model trained on billions on datasets can generate hyper-realistic videos with just a prompt.
Technologies
- VFX and CGI: These technologies are used in movies to generate real-life incidents virtually.
- Deepfake Technology: Uses AI to swap faces or alter videos to create realistic video contents entirely synthetic.
- Video Generation Tools: These tools can generate hyper-realistic videos from scratch just using text prompt. Open AI sora model is good example for this.
Application
The applications of synthetic videos include film and entertainment, video game development, virtual influencer and avatars, misinformation and media manipulation.
Synthetic Audio
This branch involves AI-generated or modified audio, including speech synthesis, sound effects, and music composition.
Technologies
- Text-to-Speech (TTS): AI systems like Googles WaveNet can generate lifelike speech from text input.
- AI Music Composition: Tools like AIVA and MuseNet can compose music in various genres by learning from existing music databases.
- AI Voice Cloning: This technology can clone someones voice and make them speak something that they never spoke.
Application
Synthetic Audio can be used for voice cloning in virtual assistants, AI-generated music for films and games, audio branding, virtual narrators, podcasts.
Synthetic Texts
Synthetic text refers to AI-generated text content.
Technologies
- Large Language Models(LLMs): These are AI models capable of generating human-like texts based on prompts, Example Google Gemini, GPT 4.o and LLama 3.2.
- Chatbot and Conversational AI: AI chatbot can respond and interact with humans just like other humans.
Application
Synthetic texts are commonly used for content creation for blogs, AI-driven chatbot, customer service, text summarization, scriptwriting for entertainment.
Augmented Reality (VR/AR) Synthetic Media
Augmented Reality is a branch of synthetic media aim to develop 3 dimensional world using AI-generated models and interactive overlays.
Technologies
- AI-Generated 3D Models: AI is used to create 3D objects and environments for virtual worlds.
- AR Filters and Overlays: These use AI to recognize real-world objects and faces, adding digital layers of synthetic media on top of them.
Application
VR/AR gaming, virtual training, interactive marketing experiences, simulations for healthcare and aviation.