Strategic Management is basically a continuous process of identifying and describing the strategies of an organization, which managers use for achievement of better performance and gaining competitive advantage for the organization. This tutorial deals with the basic concepts in strategic management, covering some of the important theories and related examples associated with the topic.
This tutorial is prepared keeping in mind the need of beginners who are keen on taking up management career to help them understand the basics of Strategic Management. For all other enthusiastic readers, this tutorial is a good learning material.
We assume the reader has a basic knowledge of management concepts. Analytical thinking and strategic thinking are a plus.