Strategic Planning
Geoff introduces a ‘step by step’ approach that will give you a clear direction when creating your strategic plan.
Updated on Sep, 2023
Language - English
Course Description
In this course, Geoff will take you through a proven, yet easy to follow, strategic planning model.
This model is a ‘step by step’ approach that will give you a clear direction when creating your strategic plan.
In addition, Geoff has provided a number of useful templates that you can use when creating your vision, mission, values, goals, objectives and action plans.
This course is only 90 minutes yet is packed with all the key ingredients to get your started on your strategic planning journey.
In this course, Geoff will take you through a proven, yet easy to follow, strategic planning model.
This model is a ‘step by step’ approach that will give you a clear direction when creating your strategic plan.
In addition, Geoff has provided a number of useful templates that you can use when creating your vision, mission, values, goals, objectives and action plans.
This course is only 90 minutes yet is packed with all the key ingredients to get your started on your strategic planning journey.
In this course, Geoff will take you through a proven, yet easy to follow, strategic planning model.
This model is a ‘step by step’ approach that will give you a clear direction when creating your strategic plan.
In addition, Geoff has provided a number of useful templates that you can use when creating your vision, mission, values, goals, objectives and action plans.
This course is only 90 minutes yet is packed with all the key ingredients to get your started on your strategic planning journey.
Goals
What will you learn in this course:
Learn the fundamentals of Strategic Planning & introduce the four steps
Step One, Where are we now? Develop a Situation Analysis, Stakeholder Analysis, Competitor Analysis, PEST, SWOT, Resource and Skills Analysis.
Step Two, Where do we want to be? Develop Vision, Mission, Values, Goals and Objectives for your business or organisation.
Step Three, How do we get there? Develop action plans and budgeting for your business or organisation.
Step Four, Are we getting there? Model overview and additional resources.
Prerequisites
What are the prerequisites for this course?
No experience required.
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
5 Lectures
-
Introduction
02:34
02:34
-
Areas to consider
03:17
03:17
-
The Art of War
05:01
05:01
-
Characteristics of a winning strategy
00:40
00:40
-
The Four Steps of Strategic Planning
02:26
02:26
Step One
16 Lectures
Step Two
12 Lectures
Step Three
5 Lectures
Step Four
3 Lectures
Instructor Details
Geoff Wilson
- Owner Geoff Wilson Consultancy - focusing on Sports Organisations/NGO's, Businesses involved in Sport, Community and Government organisations across the world.
- Expert Advisor Barcelona FC Innovation Hub.
- Conference speaker. Speaking on the subjects of sports strategy, sports marketing, fans engagement
- Board Member at Tourism Northern Ireland (formerly NITB)
- Chair Netball Northern Ireland
- UEFA, AFC & FIFA strategic, marketing and communications consultancy roles - working with a wide range of international football associations on developing strategic, commercial and public relations/affairs plans
- Sports Consultancy with FIBA (World Basketball Federation) and the Basketball Champions League (BCL)
- Sports Marketing work with IMMAF (International Mixed Martial Arts Federation)
- Co Founder of Global eSports League - @Global_eLeagues
- Adviser to Sports Tech Start up Businesses
- Part Time Marketing Lecturer at Queen's University Belfast
- Previously Head of Marketing and Communications (Irish FA) - responsible for public relations, public affairs, commercial programmes, brand development, communication to fans, CRM, Project managing government funded projects (1. promoting sport nutrition and tackling mental health issues to clubs/coaches/schools and 2. educating schools on enterprise/business awareness through sport)
- UEFA A licence Coach (football coaching qualification)
- CIM Marketing Director of the Year 2008 (All Ireland)
- CIM Marketing Excellence Award Winner 2010 (SME) (UK)
- Winner Golden Spider Web Awards 2010 (All Ireland)
- CIM Marketing Award Winner 2014 (All Ireland)
Course Certificate
User your certification to make a career change or to advance in your current career. Salaries are among the highest in the world.
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