Strategic Planning and Analysis for Marketing
Master Strategic Marketing Analysis
Lectures -9
Duration -1.5 hours
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Course Description
In a world where the evolving landscape of marketing can leave even the most seasoned professionals feeling lost and frustrated, there's a crucial need for expertise in Strategic Planning and Analysis. The constant struggle to adapt, the pain of missed opportunities, and the frustration of not knowing where to begin can be overwhelming. In this digital age, the importance of mastering the art of strategic marketing cannot be overstated. It's the key to staying ahead in the ever-evolving business landscape. It is what guides companies through the turbulent sea of competition and change, ensuring they remain relevant, profitable, and poised for growth.
In your marketing journey, you will be on a quest to master the art of strategic planning and marketing analysis. From crafting an effective strategic plan to conducting in-depth internal and external analyses, you will unlock the secrets of market segmentation, customer behaviour, and competitor analysis. Our comprehensive course provides you with the essential tools and knowledge to not only understand but thrive in the intricate world of strategic marketing. Join our Strategic Planning and Analysis for Marketing course, and let the pain of marketing frustration become a thing of the past.
It's time to embrace the power of strategic thinking and elevate your marketing endeavours to new heights. Enroll today and chart a course for marketing success!
Goals
What will you learn in this course:
By the end of this, you will be able to:
Understand the principles of strategic planning and its importance in various industries.
Develop the skills necessary to create a comprehensive strategic plan, from concept to execution, aligning with organisational objectives.
Explore strategic planning within the context of marketing and its role in promoting products and services effectively.
Master the art of strategic and marketing analysis to identify market opportunities and threats, enhancing decision-making.
Conduct internal analyses to assess an organisation's strengths and weaknesses for strategic planning purposes.
Perform external analyses to evaluate market dynamics, competitive forces, and opportunities for strategic positioning.
Learn market segmentation, targeting, and positioning strategies for effective market outreach.
Acquire customer analysis techniques to understand customer preferences, needs, and behaviour, aiding product development.
Gain competitor analysis skills to assess the strengths and weaknesses of rivals and devise competitive strategies.
Prerequisites
What are the prerequisites for this course?
What are the prerequisites for this course?
Internet Connection
No Formal Entry Requirements
Passion for Learning
A Good Understanding of English
Curriculum
Check out the detailed breakdown of what’s inside the course
An Introduction to Strategic Planning
1 Lectures
- An Introduction to Strategic Planning 08:25 08:25
Development of a Strategic Plan
1 Lectures
Strategic Planning for Marketing
1 Lectures
Strategic and Marketing Analysis
1 Lectures
Internal Analysis
1 Lectures
External Analysis
1 Lectures
Market Segmentation, Targeting and Positioning
1 Lectures
Approaches to Customer Analysis
1 Lectures
Approaches to Competitor Analysis
1 Lectures
Instructor Details
Matt Renshaw
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