Strategic Business Planning: Applied Fundamentals
Learn The Principle of Strategic Business Planning
Marketing,Public Relations,Event Planning
Lectures -27
Duration -1.5 hours
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Course Description
Are you interested in a career within in the world of strategic business planning?
You have come to the right place! Learn the principles of strategic business planning here.
This course will equip you with the knowledge to successfully critically evaluate and synthesize information from a wide range of sources to demonstrate research skills, show initiative in consulting the academic literature and demonstrate the capacity to document the research outcomes in strategic business planning with sound analysis and recommendations.
Throughout this course you will be introduced to the fundamentals of business planning viewed from the perspective of the business manager. We will study the five main areas of strategic business planning and applied fundamentals:
1. Strategic Business Planning – Introduction to Strategic Business Planning, Theories of Business Strategy, Game Theory for Business, Theories of Competitive Advantage and Strategic Business Planning Process.
2. Entrepreneurship Creativity & Innovation – Preliminary Vision & Mission Statements (Interim Targets and Goals), and Relationship Between Vision, Mission and the Business Strategy.
3. Strategy Formulation – An Introduction to Strategy Formulation and its Steps, PESTLE Analysis, Michael Porter -- 5-Forces & Competitor Analysis, Internal Resource & Capability Analysis, Risk Analysis & Mitigation Tactics, Marketing Plan (USP, Segmentation & Positioning), and Segmentation.
4. Strategic Implementation – General Operation Planning, Routine Actions (Processes, Procedures & Communication), and External Prospects & Internal Resources Gap Comparison.
5. Strategic Evaluation – Strategy Evaluation and the Principles of Strategy Evaluation, Financial Plan, Capital Structure & Valuation, Scenarios in Strategic Decision Making: Case Sensitivity, Revised Vision & Mission Statements (Confirm Targets and Goals), and Strategy Evaluation & Feedback.
In this course you will how to understand the theoretical and practical knowledge of strategic business planning to generate solutions to improve current practice. Each of these segments includes practical cases and quizzes aiming to strengthen your knowledge.
Follow along as we provide you with the skills to effectively evaluate, manage, and design the strategic business planning knowledge and functions to contribute to a firm’s future planning direction through applying modern fundamental thought.
Why wait? Don't miss this fantastic opportunity!
Goals
What will you learn in this course:
- In this course you will learn how to understand the theoretical and practical knowledge of strategic business planning to generate solutions to improve current practice
- In this course you will learn how to produce a strategic business plan using the Levant-Planium Pro Software and improve their problem-solving and decision-making abilities to achieve a competitive advantage
- In this course you will learn how to critically analyse information from a wide range of sources to demonstrate research skills, show initiative in consulting the academic literature and demonstrate the capacity to document the outcomes with sound analysi
- This course will equip you with the knowledge to successfully critically evaluate and synthesize information from a wide range of sources to demonstrate research skills, show initiative in consulting the academic literature and demonstrate the capacity to
- In this course you will learn how to examine the key challenges faced by strategic business planners and conceptualize and strategic response to overcome these challenges
Prerequisites
What are the prerequisites for this course?
- Computer with an Internet connection.
- PDF reading software, such as free Adobe Reader.
Curriculum
Check out the detailed breakdown of what’s inside the course
Concept Profile - Strategic Business Planning
5 Lectures
- Lecture 1.1: Strategic Business Planning 04:17 04:17
- Lecture 1.2: Theories of Business Strategy 04:38 04:38
- Lecture 1.3: Game Theory for Business 10:47 10:47
- Lecture 1.4: Theories of Competitive Advantage 06:24 06:24
- Lecture 1.5: Strategic Business Planning Process 01:45 01:45
Preliminary Vision & Mission Statements (Interim Targets & Goals)
2 Lectures
Strategy Formulation
9 Lectures
Strategy Implementation
4 Lectures
Strategic Evaluation
5 Lectures
Case Study
1 Lectures
Instructor Details
Sentinel | 9
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