Story Selling Mastery - The Art of Selling Through Stories
Learn how to increase your sales effectiveness by using Story Selling as part of your sales process .
Updated on May, 2024
Language - English
Marketing,Marketing Fundamentals,Copywriting
Lectures -12
Resources -5
Duration -47 mins
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Course Description
Today, storytelling is just as powerful as it ever was. When done right, it can act as story selling. During a sales presentation, the use of stories captivates the listeners, suspends time, and acts as invisible selling. Everyone loves a good story. It creates safety for the listener, they relax and let down their guards. Learn how to be a great storyteller and let the story do the heavy lifting and selling for you.
There are four stories that you need in every speech to sell. This course teaches you what those four stories are, the structure to use, and how to develop and share them effectively.
Goals
What will you learn in this course:
- How to structure and tell a story by looking at the oldest stories on the planet
- The importance of stories and how we use them to pass down our historyÂ
- How stories can suspend time, capture your audience's attention, and act as invisible selling
Prerequisites
What are the prerequisites for this course?
- No requirements
Curriculum
Check out the detailed breakdown of what’s inside the course
INTRODUCTION
1 Lectures
-
Introduction to Story Selling
01:34
01:34
STORY SELLING STAIRCASE STRUCTURE
11 Lectures
Instructor Details
Ken Burke
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