Social Media Manager

4.6 ★★★★ ★

Social Media Manager

Name: Social Media Manager
Rating: 4.6 (394 reviews)
Author: International Open Academy

Learn how to create a social media business strategy to build brand awareness, increase sales and drive more traffic to your website.

updated on icon Updated on Apr, 2024

language icon Language - English

person icon International Open Academy

English [CC]

category icon Social Media Management,Social Media Marketing,Social Media Marketing Other

Lectures -39

Duration -3 hours

4.6 ★★★★ ★

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Course Description

Using social media to market your business is not an option, it is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly users. Imagine how much extra business you can attract if you use these websites to your advantage.

If you're looking to expand your reach online, then follow the steps provided in this video course by social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies. She’ll take you through Facebook, Instagram, LinkedIn, and Twitter, and show you how to use analytics, content strategies, and engagement to draw in new followers and help your business grow.

Social media is evolving and rapidly changing; you cannot afford to get left behind. Whether you run a business, want to spruce up your resume, or have the drive to become a social media manager, then this course will be invaluable to you.

Goals

What will you learn in this course:

Master Social Media Strategies: Acquire comprehensive knowledge of social media platforms and techniques to effectively manage and promote brands.
Create Compelling Content: Learn how to develop engaging content, implement marketing campaigns, and interact with audiences across various platforms.
Boost Online Presence: Gain skills in analytics, community management, and trend analysis to enhance brand visibility and engagement.

Prerequisites

What are the prerequisites for this course?

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Curriculum

Check out the detailed breakdown of what’s inside the course

Module 1: Introduction And Strategy
8 Lectures

Meet your tutor, social media manager and YouTuber, Latasha James 02:16 02:16
How this course will help you 01:47 01:47
How to develop a content strategy for any platform 06:23 06:23
Choosing the right platforms 04:27 04:27
Setting the correct goals 05:06 05:06
How to create well designed social media content 08:07 08:07
Creating a content calendar and tools for content scheduling 09:43 09:43
Measuring Key Performance Indicators (KPIs) 03:04 03:04

Module 2: Facebook
6 Lectures

Module 3: Instagram
9 Lectures

Module 4: LinkedIn
6 Lectures

Module 5: Twitter
6 Lectures

Module 6: Working as A Social Media Manager
4 Lectures

Instructor Details

International Open Academy

Course Certificate

Use your certificate to make a career change or to advance in your current career.