Social Media Manager

Learn how to create a social media business strategy to build brand awareness, increase sales and drive more traffic to your website.

updated on icon Updated on Dec, 2023

language icon Language - English

person icon International Open Academy

architecture icon Social Media Management,Social Media Marketing,Social Media Marketing Other

Lectures -39

Duration -3 hours


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Course Description

Using social media to market your business is not an option, it is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly users. Imagine how much extra business you can attract if you use these websites to your advantage.

If you're looking to expand your reach online, then follow the steps provided in this video course by social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies. She’ll take you through Facebook, Instagram, LinkedIn, and Twitter, and show you how to use analytics, content strategies, and engagement to draw in new followers and help your business grow.

Social media is evolving and rapidly changing; you cannot afford to get left behind. Whether you run a business, want to spruce up your resume, or have the drive to become a social media manager, then this course will be invaluable to you.


What will you learn in this course:

  1. Master Social Media Strategies: Acquire comprehensive knowledge of social media platforms and techniques to effectively manage and promote brands.

  2. Create Compelling Content: Learn how to develop engaging content, implement marketing campaigns, and interact with audiences across various platforms.

  3. Boost Online Presence: Gain skills in analytics, community management, and trend analysis to enhance brand visibility and engagement. 


What are the prerequisites for this course?

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Social Media Manager


Check out the detailed breakdown of what’s inside the course

Module 1: Introduction And Strategy
8 Lectures
  • play icon Meet your tutor, social media manager and YouTuber, Latasha James 02:16 02:16
  • play icon How this course will help you 01:47 01:47
  • play icon How to develop a content strategy for any platform 06:23 06:23
  • play icon Choosing the right platforms 04:27 04:27
  • play icon Setting the correct goals 05:06 05:06
  • play icon How to create well designed social media content 08:07 08:07
  • play icon Creating a content calendar and tools for content scheduling 09:43 09:43
  • play icon Measuring Key Performance Indicators (KPIs) 03:04 03:04
Module 2: Facebook
6 Lectures
Module 3: Instagram
9 Lectures
Module 4: LinkedIn
6 Lectures
Module 5: Twitter
6 Lectures
Module 6: Working as A Social Media Manager
4 Lectures

Instructor Details

International Open Academy

International Open Academy

International Open Academy or IOA is an educational membership platform for people looking to upgrade their professional and personal skills or launch a new freelance career with marketable qualifications. It offers 1.5m members affordable access to an ever-expanding library of premium content, with 200+ online courses currently available.

Fueled by the energy of creative people working on the same mission, IOA strives to keep its content captivating and entertaining by partnering with engaging educators and popular YouTube, Instagram & TikTok creators to deliver learnings in a supportive environment.

Its courses carry international accreditation to ensure educational standards and facilitate professional development. Its certificates increase the market value of graduates. IOA training is recognized and accepted by professional member bodies and academic institutions worldwide.

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