Social Media Influencer
Influence Consumer Buying Habits
Marketing,Social Media Marketing
Lectures -37
Duration -2 hours
30-days Money-Back Guarantee
Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.
Course Description
A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
A social media influencer is the mainstream, influential person in social media networks, who promote products and services of a brand. You can also define a social media influencer as a person who works in a certain industry and collaborate with followers in it. It is also an individual who is able to impact the individual’s purchases because of his authority or relationship with target customers. He can have his own blog with a reliable audience or a social media account, providing specific content interesting for his subscribers.
The goal of each business is to attract experts to the promotion of their products.
Studies show that you can gain $6.5 for each dollar invested in marketing activities online. Instagram remains the most effective platform for reaching influencers – 87.1% of them named it the main platform for their posts.
Social media influencer definition goes beyond the number of followers he can attract to your social media network or website. Really crucial for your brand is its ability to build engagement with your core audience and strengthen it day-by-day.
Types of Social Media Influencers
You can place your target experts within any of the following categories (check the following infographic for more details):
- Celebrities — artists, politicians, public people who have 1 million followers, and each their posts gain up to 5% engagement. Their impact comes from their status and personal brand
- Macro-influencers — are people who have less than 1 million followers, and each of their posts gains up to 10% engagement. Their expertise generates within a specific category. It can be anything from traveling to business development.
- Micro-influencers — people who have at least 500 followers, most of their posts gain more than 25% engagement. These individuals build real engagement with the brand and have a unique relationship with their audience. Such close relations in a certain niche can bring really outstanding results in terms of promotion of any company planning to cooperate with this expert.
- Remember, the best way to collaborate with a certain expert in social media is to work according to the 1-9-90 rule — 90% of Internet users consume the content, whereas only 1% produce the original one. Consequently, the best way to be effective in social media is to collaborate with influencers who are experts in your particular brand and can deliver the content required to your core customers.
Choose among these types of collaborations to make your work with niche experts most effective for your target audience:
Type 1. Sponsored partnership
Make a partnership with experts who will produce content on social media networks on your behalf. In this case, social media influencers have to develop specific content concerning your brand and place it on their social media account or blog. You have to make certain recommendations concerning the type of content you require. Prepare a sort of technical task for the blogger to understand the goals you aim to reach with this particular post.
Type 2. Guest blogging
In this strategy, you have to determine a set of creators who own blogs or websites with an audience that belong to your niche. Ask them if they accept guest blogs on their websites. When you reach a certain agreement, prepare an interesting article for them. It has to bring valuable information to your customers and should not be promotional.
Type 3. Brand ambassador program
You can bring collaboration with influencers to the next level by asking them to become your brand ambassadors. It means they will promote your product or service on a regular basis and will become your brand representative. Experts can describe their regular application of the brand’s service in their blogs and represent the brand at specific industry events.
Type 4. Takeover
You can allow the influencer to write from your account on the behalf of your brand. If he is an expert in your niche, these posts might receive higher engagement than any others in your social network. You can collaborate on a long term basis and provide the expert with full access to your account or ask him to participate in a takeover during a particular marketing campaign.
Goals
What will you learn in this course:
- Use Social Media Platforms
- Good Command of English
- Copywriting Skills
Curriculum
Check out the detailed breakdown of what’s inside the course
Establish Your Niche Market
6 Lectures
- Overview Module 1 04:15 04:15
- Personal Care/Cosmetic Industry 04:09 04:09
- Health and Wellness Industry 03:55 03:55
- Consumer Goods 04:55 04:55
- Technology Industry 04:05 04:05
- Virtual Reality 02:39 02:39
Optimize Your Social Media Platform
6 Lectures
Ways to Find Your Target Audience
6 Lectures
Create Relevant Valuable Content
6 Lectures
Types of Content to Post on Consistent Basis
5 Lectures
Be Authentic
6 Lectures
Review of Course
1 Lectures
Instructor Details
Davida Shensky
eCourse Certificate
Use your certificate to make a career change or to advance in your current career.
Our students work
with the Best
Related Video Courses
View MoreAnnual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe nowOnline Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now