Service Marketing Communication
Marketing Communication Strategy
Updated on Sep, 2023
Language - English
Course Description
It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach. Helps to align service branding strategy with the overall business goals of the service organization.
Goals
What will you learn in this course:
- Services Marketing Communications Strategy
- Role of Promotion in Marketing Communications
Prerequisites
What are the prerequisites for this course?
- Basic English and understanding of marketing concepts
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction to Service Marketing Communication
1 Lectures
-
Introduction To Service Marketing Communication
03:46
03:46
Explain Relevance of Services Marketing Communications
1 Lectures
Explain Aspects of Marketing Mix in Communications
1 Lectures
Describe Positioning Process in Marketing Communications
1 Lectures
Describe the Services Marketing Communications Strategy
1 Lectures
Explain ATL, BTL and TTL Communication Strategy
1 Lectures
Explain Distribution of Services Marketing Communications
1 Lectures
Describe the Various Media Options
1 Lectures
Explain Role of Media Reach for Marketing Communications
1 Lectures
Explain Segmentation in Marketing Communications
1 Lectures
Explain Role of Promotion in Marketing Communications
1 Lectures
Describe Ad Development Approaches for Services Marketing
1 Lectures
Explain Types of Advertising in Marketing Communications
1 Lectures
Explain High-end Components in Marketing Communications
1 Lectures
Explain Digital Marketing for Marketing Communications
1 Lectures
Explain Customer Relationship in Marketing Communication
1 Lectures
Instructor Details
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