Service Marketing Communication
Marketing Communication Strategy
Updated on Sep, 2023
Language - English
It is necessary for establishing and maintaining a service brand through a holistic marketing communication approach. Helps to align service branding strategy with the overall business goals of the service organization.
What will you learn in this course:
- Services Marketing Communications Strategy
- Role of Promotion in Marketing Communications
What are the prerequisites for this course?
- Basic English and understanding of marketing concepts
Check out the detailed breakdown of what’s inside the course
Introduction to Service Marketing Communication
- Introduction To Service Marketing Communication 03:46 03:46
Explain Relevance of Services Marketing Communications
Explain Aspects of Marketing Mix in Communications
Describe Positioning Process in Marketing Communications
Describe the Services Marketing Communications Strategy
Explain ATL, BTL and TTL Communication Strategy
Explain Distribution of Services Marketing Communications
Describe the Various Media Options
Explain Role of Media Reach for Marketing Communications
Explain Segmentation in Marketing Communications
Explain Role of Promotion in Marketing Communications
Describe Ad Development Approaches for Services Marketing
Explain Types of Advertising in Marketing Communications
Explain High-end Components in Marketing Communications
Explain Digital Marketing for Marketing Communications
Explain Customer Relationship in Marketing Communication
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