Selling Strategies that Boost Customer Acquisition - An Overview

While using direct sales methods enables you to pocket more of the margin and establish direct connections with your customers, indirect sales methods can spread your products far and wide quickly and help your brand gain a foothold fast.

We also cover how to more effectively sell in this multichannel world we live in. You must sell where your customer expects to find you, otherwise they will go somewhere else.

Learning Objectives

• How can I determine the best sales channel for my business?   
• Which are better, direct or indirect sales?   
• How does my company’ eventual scale affect which selling strategies to use?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.