Search Engine Optimisation: Grow Free Google SEO Traffic
Complete Guide to SEO including On-Page, Off-Page, Technical, Link Building, Local & Google Search Console
Updated on Apr, 2024
Language - English
Marketing,Search Engine Optimization,Search Engine Optimization (SEO)
Lectures -21
Resources -18
Duration -2 hours
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Course Description
Learn how to grow your website’s natural search engine traffic from Google and Bing – the world’s largest Search Engines. Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales.
This course is taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year. Trevor Ginn has over 15 years of generating sales through organic search engine traffic. He will show you how to:
Understand how Search Engines work, including crawling, indexing, and ranking
Identify the best links for your business and start a link-building campaign
Avoid breaking Google’s rules
Optimize your site for search (Technical SEO)
Research and identify the best keywords for your business
Identify the different elements of an HTML page and how they contribute to your performance
Create Search Engine Optimised Content (On-Page)
Track your performance using Google Search Console and fix errors
Monitor your natural search performance
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you have just launched a new website or are a more experienced website owner looking to increase natural search engine traffic and boost sales. The course comprises 8 detailed sections, each of which tackles an aspect of Search Engine Optimisation. After completing the course, you will be able to:
Ensure your site setup will maximize performance
Select the right keywords for your business
Create Search Engine Optimised content
Launch a link-building campaign
Optimize your business for local search
This course distills the instructor’s enormous experience of search engines and selling online into 25+ digestible lessons. He is always happy to answer questions and loves hearing from students.
Who this course is for:
- This course is suitable for people who are new to SEO (Search Engine Optimisation), but will also be of interest to website owners who are looking to improve their organic traffic.
- This course includes downloadable guides which are a great reference for sellers of all abilities.
Goals
What will you learn in this course:
Understand how search engines work including crawling, indexing, and ranking
Learn how to use Google Search Console to monitor search engine performance and identify errors
Research keywords the most appropriate keywords for which to optimize your site
The importance of link building and link building strategies
Local SEO: Driving traffic to your local business
Monitoring keyword performance
Black Hat and What Hat SEO. Avoiding falling foul of Google's rules
Technical SEO: Configuring your website to maximize search engine performance
On-Page SEO: How to write and optimize content
Prerequisites
What are the prerequisites for this course?
No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.
A computer with an internet connection! You will also need a text editor (e.g. Microsoft Word or Google Docs) and a spreadsheet (e.g. Microsoft Excel or Google Sheets).
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
4 Lectures
-
Introduction to the Course
03:54
03:54
-
Why Search Engine Optimisation?
03:05
03:05
-
Anatomy of the Search Engine Results Page (SERP)
05:31
05:31
-
Natural Search vs Paid Search
05:28
05:28
How Search Engines work
2 Lectures
Elements of Search Engine Optimisation
2 Lectures
Technical SEO
3 Lectures
On Page SEO
3 Lectures
Off site SEO
4 Lectures
Google Search Console
2 Lectures
Optimising you site - Quick Start
1 Lectures
Instructor Details
Trevor Ginn
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