Scrum supports continuous collaboration among the customer, team members, and relevant stakeholders. Its time-boxed approach and continuous feedback from the product owner ensures working product with essential features all the times. Additionally, Scrum provides different benefits to the different roles in the project.
The Sprints are of shorter duration and prioritized user stories are taken up at every sprint planning. It ensures that at every sprint delivery, the features as required by the customer immediately are included. Further, if a customer raises any change request, it will be absorbed in the current sprint, or included in the very next sprint. Thus, the development team quickly responds to the customer’s requirements very fast.
Organization can focus on the effort required for development of the prioritized user stories and thus reduce overhead and rework. Due to the specific benefits of scrum to customer, increased efficiency of the development team, customer satisfaction and hence customer retention and customer references will be possible. It increases the market potential of the organization.
Product Manager plays the role of Product Owner in the project. The responsibility of the product owner is to ensure customer satisfaction. Since Scrum facilitates quick responses, work prioritization, absorbing changes, product manager can easily ensure that the work is aligned to customer needs, which in turn ensures customer satisfaction.
Project Manager plays the role of Scrum Master in the project. The collaborative nature of Scrum facilitates easy and concrete planning and tracking. The use of Burndown Charts to understand the work left, and the Daily Scrum meetings give the Project Manager awareness about the state of the project at all times. This awareness is essential to monitoring the project, and for catching and addressing issues quickly.
Due to the time-boxed nature of sprints and working product increment delivery at the end of every sprint, the development team becomes enthusiastic to see that their work is used immediately. The built in team collaboration makes the team enjoy the work they do. As the user stories for every sprint are based on customer priorities, team also understands that their work is valued.