Scaling eCommerce Stores to 6 Figures With Ads

person icon Jack Paxton

Scaling eCommerce Stores to 6 Figures With Ads

How to generate new customers from Facebook & Google ads.

updated on icon Updated on Oct, 2023

language icon Language - English

person icon Jack Paxton

architecture icon Marketing,Social Media Marketing,Digital Marketing

Lectures -25

Duration -3.5 hours


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Course Description

This course was designed to help store owners generate more revenue and first-time customers using Facebook and Instagram ads.

All the tactics and examples used have been from 8+ years of running ads for small to large eCommerce brands (A combined $250+ million in positive ad spend across hundreds of brands).

These strategies were developed while scaling brands like Saweetie, Haculla, Pleasures, By Samii Ryan, Topaz Labs, Home Chef, Happy Wax, MyIntent, Joovv, Suavs, Vitamin A, Appsumo, Skinn, and many more..

The course will also cover the ad and store metric benchmarks you should be hitting to be successful.

In the bonus slides section, there is also a unit economics calculator that will make sure your marketing and production costs are aligned with your revenue to set your store up for success.

The learnings and tactics in this course have been taught at conferences, via courses, and in classes costing $100's of dollars (Shopify, Growth Hackers, AdWorld, Lurn, and many more).

This course will also give you access to ask questions get feedback on ads. This is vital as having the right creative and offer can be a make or break when it comes to your ROAS (return on ad spend). There will also be a bunch of examples that you can copy.

Who this course is for:

  • eCommerce store owners
  • Marketers running Facebook & Instagram ads


What will you learn in this course:

  • How to create a converting funnel

  • How to create ads that get clicks and conversions

  • How to find the right people to target

  • How to generate new customers and revenue

  • How to track the performance of your advertising

  • How to optimize your ad campaigns


What are the prerequisites for this course?

  • Have an eCommerce brand or working with one

  • Have a Facebook and Google account created

Scaling eCommerce Stores to 6 Figures With Ads


Check out the detailed breakdown of what’s inside the course

1 Lectures
  • play icon Introduction 06:09 06:09
10 Lectures
Scaling & Growth
8 Lectures
Recap, Checklists & Templates
6 Lectures

Instructor Details

Jack Paxton

Jack Paxton

Growth Marketer & Founder

Jack helps companies scale using paid ads (Facebook & Google, etc).

Starting in 2013 he’s launched the Top Growth Marketing agency and accumulated $150 million-plus in profitable ad spend.

He's worked with small startups to large brands managing spends from $100/day to $100,000/day.

After identifying the power of virality, sharing and incentivization. He then co-founded VYPER, a viral marketing tool that lets marketers run the most viral contest, giveaway and rewards programs.

His latest project is Hyax, a speed and design-focused funnel & course builder.

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