Sales Mastery: Objection Handling

person icon Ken Burke

Sales Mastery: Objection Handling

Learn to maximize your sales results and improve your closing ratio with Master Sales Trainer Eric Lofholm.

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Ken Burke

architecture icon Business,Sales Skills,Sales


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Course Description

Objection handling is a critical skillset to learn to help maximize your sales results and your closing ratio.  Eric Lofholm has been successfully handling objections to close sales for over 25 years.  In this course Eric shares his best objection handling ideas and strategies.

By watching this course you will learn specific ideas that you can immediately use in your very next sales presentation to effectively handle the common objections you get.  Eric covers how to techniques including specific scripts to use to address the common objections.  He also covers the mindset of an objection handing master.  After watching this course expect to make a lot more sales!

Learning Objectives

  • Step-by-step instructions on how to get better at objection handling   
  • 5 techniques on how to handle any objection   
  • 3 word for word scripts you can say to address the common objections you get

About Your Instructor

Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world.

Eric began his career as a sales failure. At his first sales job he was placed on quota probation after failing to meet the minimum quota two months in a row. It was at this point that Eric met his sales mentor.

After being professionally trained, Eric achieved his quota and eventually became the top producer at that company. Eric went on to become the top producer for 2 more companies prior to starting Eric Lofholm International.


What will you learn in this course:

  • Step-by-step instructions on how to get better at objection handling
  • 5 techniques on how to handle any objection
  • 3 word for word scripts you can say to address the common objections you get
Sales Mastery:  Objection Handling


Check out the detailed breakdown of what’s inside the course

Sales Mastery: Objection Handling
15 Lectures
  • play icon Introduction 01:41 01:41
  • play icon Elevate Objection Handling 01:34 01:34
  • play icon Apply Continuous Sales Improvement 01:55 01:55
  • play icon Record Common Objections 01:51 01:51
  • play icon Reduce the Risk 02:10 02:10
  • play icon Sovle the Problem 02:40 02:40
  • play icon Offer Flexible Payment Options 02:34 02:34
  • play icon Non-Stated Objections 01:50 01:50
  • play icon Handle Objection Before It Comes Up 03:39 03:39
  • play icon Be Unreasonable 02:09 02:09
  • play icon Handle Objections With a Question 03:02 03:02
  • play icon Handle Objection With a Story 02:17 02:17
  • play icon Isolate, Bring Out The Objection, Investigative Selling, Ask Peers For 04:52 04:52
  • play icon Common Objections 04:21 04:21
  • play icon Take Action 01:05 01:05
Support Materials
1 Lectures

Instructor Details

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Ken Burke

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