Sales Mastery: Lead Generation

person icon Ken Burke

Sales Mastery: Lead Generation

Learn to become a superstar lead generator with the #1 lead generation strategy taught by Master Sales Trainer Eric Lofholm.

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Ken Burke

architecture icon Business,Sales,Sales Skills


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Course Description

Generating new leads is the lifeblood of any business.  In this course Eric Lofholm will share his best lead generation ideas that helped him build his database from zero leads to over 50,000!  First Eric will cover lead generation best practices to generate hundreds or even thousands of additional leads. 

Next you will learn the mindset of a superstar lead generator.  Then Eric will share his #1 lead generation strategy that has generated more than 1,000 leads for him.  Eric also talks about the importance of keeping your leads organized. 

In total you will learn numerous tried and true lead generation ideas.  Once you have completed this course you will be able to immediately implement the ideas to start generating more leads!

Learning Objectives

  • Lead generation best practices to generate hundreds or even thousands of additional leads
  • The mindset of a superstar lead generator   
  • My #1 lead generation strategy that has generated more than 1,000 leads for me

About Your Instructor

Eric Lofholm is a Master Sales Trainer who has taught his proven sales systems to thousands of professionals around the world.

Eric began his career as a sales failure. At his first sales job he was placed on quota probation after failing to meet the minimum quota two months in a row. It was at this point that Eric met his sales mentor.

After being professionally trained, Eric achieved his quota and eventually became the top producer at that company. Eric went on to become the top producer for 2 more companies prior to starting Eric Lofholm International.

Sales Mastery:  Lead Generation


Check out the detailed breakdown of what’s inside the course

Sales Mastery: Lead Generation
15 Lectures
  • play icon Introduction to Lead Generation 03:00 03:00
  • play icon Skyhook 00:35 00:35
  • play icon Stage Selling 01:32 01:32
  • play icon Referrals 00:54 00:54
  • play icon Best Practices 02:38 02:38
  • play icon Person of Influence 02:21 02:21
  • play icon Reciprocal Referral Relationships 02:03 02:03
  • play icon Lead Magnet 01:08 01:08
  • play icon Webinar 01:09 01:09
  • play icon Follow our Money 02:29 02:29
  • play icon Texts & Emails 01:18 01:18
  • play icon Leads Stored 01:32 01:32
  • play icon House List 01:15 01:15
  • play icon Speaking to Groups 01:36 01:36
  • play icon Contact Information 00:49 00:49
Support Materials
1 Lectures

Instructor Details

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Ken Burke

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