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Retail Industry and Buyer Behaviours

person icon Oscar Grant

4

Retail Industry and Buyer Behaviours

Step into the dynamic world of retail with our course, "Retail Industry and Buyer Behaviours." Uncover the secrets of the retail sector and gain insights into competitive dynamics.

updated on icon Updated on Apr, 2024

language icon Language - English

person icon Oscar Grant

category icon Retail Business,Buyer Personas,Financial Industry,Industry

Lectures -7

Duration -1.5 hours

4

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Course Description

Welcome to a captivating journey through the vibrant realm of "Retail Industry and Buyer Behaviours." Imagine stepping into a bustling marketplace where every interaction holds the potential for discovery and every decision shapes the future. This course, designed exclusively for curious minds, invites you to become a maestro of the retail stage.

In this immersive odyssey, you will embark on a quest spanning seven enlightening modules. Our adventure begins with Module 01, where you'll be introduced to the pulsating heart of the retail sector. Here, you'll uncover the intricate web of commerce, understanding its evolution and significance in today's dynamic world.

Venture deeper into the labyrinth as Module 02 unveils the myriad facets of retail outlets and services. You'll decode the strategies that define successful retail establishments, from quaint boutiques to colossal superstores. Module 03 propels you into the complex realm of supply chain management, where you'll unravel the logistical marvels that ensure products seamlessly reach eager consumers.

But our journey doesn't stop at logistics; it transcends into the realm of human psychology in Module 4. Here, you'll delve into the minds of buyers, deciphering their behaviour within the fiercely competitive retail landscape. Armed with this insight, you'll progress to Module 05, where you'll hone the art of Making Decisions and masterfully tackle objections, equipping you to navigate the intricate web of consumer preferences.

Module 06 empowers you to become a skilled influencer capable of swaying the choices of discerning buyers. Finally, in Module 07, you'll gain proficiency in the craft of contacting customers at various stages of their buying journey, establishing connections that endure.

Prepare to emerge from this transformative voyage armed with knowledge, skills, and a newfound understanding of the retail world's intricacies. The "Retail Industry and Buyer Behaviours" course is your gateway to a dynamic career in one of the most thriving sectors, where every transaction is a story and every purchase an experience. Join us, and let the adventure begin.

Goals

What will you learn in this course:

  • Understand the core principles of the retail sector.
  • Analyze buyer behaviour and competitive dynamics.
  • Navigate the complexities of supply chain management.
  • Develop decision-making skills and objection-handling techniques.
  • Master the art of influencing buyer decisions.
  • Utilize diverse methods for customer engagement.

Prerequisites

What are the prerequisites for this course?

  • Basic understanding of business concepts.
  • Access to a computer with internet connectivity.
  • Willingness to engage actively in course activities.

Why should I take this course?

  • Gain in-depth insights into the retail industry, a thriving sector with endless career opportunities.
  • Enhance your decision-making skills and learn to navigate objections effectively.
  • Develop the ability to influence buyer decisions, a valuable skill in any profession.
  • Acquire practical knowledge applicable to real-world retail scenarios.
  • Stay ahead in the competitive job market with specialized retail expertise.

Career Path:

  • Retail Manager
  • Sales Analyst
  • Supply Chain Coordinator
  • Customer Experience Specialist
  • Visual Merchandiser
  • E-commerce Manager
Retail Industry and Buyer Behaviours

Curriculum

Check out the detailed breakdown of what’s inside the course

Module 1 The Retail Sector
1 Lectures
  • play icon The Retail Sector 15:37 15:37
Module 2 Retail Outlets and Services
1 Lectures
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Module 3 Supply Chain
1 Lectures
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Module 4 Buyer Behaviour and Competitive Environment
1 Lectures
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Module 5 Making Decision and Objections
1 Lectures
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Module 6 Influencing Decision
1 Lectures
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Module 7 Methods of Contacting in Different Stages of Buying
1 Lectures
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Instructor Details

Oscar Grant

Oscar Grant

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