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Product Management for Maximum Impact

person icon Vasily Starostenko

4.6

Product Management for Maximum Impact

What Products are, how you manage product, and what defines and makes product successful

updated on icon Updated on Jul, 2024

language icon Language - English

person icon Vasily Starostenko

English [CC]

category icon Development,Mobile Development,Product Management

Lectures -10

Duration -43 mins

4.6

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Course Description

This class is based on real product management experience with startups, small and large silicon valley companies

In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM. 

  • Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)

  • What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.). 

Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.

For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are 

  • New Product Success as a multiple of Market, Team, Product, and Luck,

  • Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,

  • Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost

Course Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.

What class is NOT about

  • How to decide if Product Manager job is good for me

  • How to get a Product Manager job

  • How to acquire key skills to become a successful product manager

Who this course is for:

  • Students, curious about what Product Management role is about
  • Product managers and aspiring product managers. Leaders in charge of automation efforts
  • Anyone looking to get a job in Product Management
  • Anyone wanting to transition into Product Management
  • Product Managers who want to advance their skillset
  • Entrepreneurs looking to master the product development process

Goals

  • What Products are, how you manage product, and what defines and makes product successful

  • Product Manager role (PM), key skills and responsibilities of Product Manager

  • What distinguishes good Product Manager from bad Product Manager

  • Who Product Manager is, what product manager is ultimately responsible for

  • What makes an effective Product Manager

  • New Product Success as a multiple of Market, Team, Product, and Luck

  • Growth Product Success as Number of Customers, Growth Rate, Virality and K factor

  • Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost

  • Key concepts around Product Management and Strategy

  • Qualitative and quantitative aspects of Product Management

  • Product lifecycle stages: New Product, Growth Product, Mature Product

Prerequisites

  • This class is based on instructor's real experience in top silicon valley companies such as Uber and Tesla

  • No pre-requisites, familiarity with basic Product Management and Business concepts is helpful

Product Management for Maximum Impact

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction: Products, Success, Goals, Reading
1 Lectures
  • play icon Introduction 04:45 04:45
Part 1 Core Concepts
1 Lectures
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Part 2 Definition of Success
1 Lectures
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Part 3 - Product Strategy and Product Lifecycle
1 Lectures
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Part 4 New Product Strategy
1 Lectures
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Part 5 - Growth Product Strategy
1 Lectures
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Part 6 - Mature Product Strategy
1 Lectures
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Part 7 - Class Project
1 Lectures
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Part 9 - Go To Market Strategy
1 Lectures
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Conclusion
1 Lectures
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Instructor Details

Vasily Starostenko

Vasily Starostenko

Vasily is a Product leader with 20+ years of experience living and working in San Francisco bay area. His focus is on managing globally successful products at companies varying from early stage startups to worlds largest and most successful companies: Uber Tesla Waymo Revolut

Vasily is speaking regularly on topics of automation, product experimentation, understanding customer needs, and managing a product for maximum impact. His other interests include advising and investing in growth startups, teaching online classes to thousands of students, and helping startup employees turn equity packages to liquidity.

Vasily has MBA from Stanford Graduate School of Business and holds Master degrees in Physics from Moscow Institute of Physics and Technology and Economics from New Economic School. Vasily is a proponent of living healthy, he is a former competitive swimmer and Champion of Moscow Region in swimming

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