Product Management for Maximum Impact
What Products are, how you manage product, and what defines and makes product successful
Development,Mobile Development,Product Management
Lectures -10
Duration -43 mins
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Course Description
This class is based on real product management experience with startups, small and large silicon valley companies
In this class we will focus on what Products are, how you manage product, and what defines and makes product successful. We will discuss Product Manager role (PM), key skills and responsibilities of PM, and what distinguishes good PM from bad PM.
Who Product Manager is, what product manager is ultimately responsible for (setting the backlog of what is to be built) and how the go about doing that (knowledge of customer, market, data, industry, technology, etc.)
What makes an effective PM (passion for product, strategic thinking, creativity, execution, leadership, cross-functional savvy, etc.).
Then we will take a deeper look into how Strategy is set for New Products, Growth Products, and Mature Products, and how product lifecycle affects priorities.
For each product lifecycle stage will define key success formula which is essential to measuring right things and building Product Strategy that drives success. Formulas we will talk about are
New Product Success as a multiple of Market, Team, Product, and Luck,
Growth Product Success as Number of Customers, Growth Rate, Virality and K factor,
Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost
Course Target Audience: Students, curious about what Product Management role is about and how different products are managed. They have a basic understanding of the business world and want to be successful product strategists. They want to know how they can apply the tenets of product strategy to their own business or product, and that's exactly what we are covering in this class.
What class is NOT about
How to decide if Product Manager job is good for me
How to get a Product Manager job
How to acquire key skills to become a successful product manager
Who this course is for:
- Students, curious about what Product Management role is about
- Product managers and aspiring product managers. Leaders in charge of automation efforts
- Anyone looking to get a job in Product Management
- Anyone wanting to transition into Product Management
- Product Managers who want to advance their skillset
- Entrepreneurs looking to master the product development process
Goals
What will you learn in this course:
What Products are, how you manage product, and what defines and makes product successful
Product Manager role (PM), key skills and responsibilities of Product Manager
What distinguishes good Product Manager from bad Product Manager
Who Product Manager is, what product manager is ultimately responsible for
What makes an effective Product Manager
New Product Success as a multiple of Market, Team, Product, and Luck
Growth Product Success as Number of Customers, Growth Rate, Virality and K factor
Mature Product Success as Customer Lifetime Value or LTV: Revenue, Gross Margin, Retention, Customer Acquisition Cost
Key concepts around Product Management and Strategy
Qualitative and quantitative aspects of Product Management
Product lifecycle stages: New Product, Growth Product, Mature Product
Prerequisites
What are the prerequisites for this course?
This class is based on instructor's real experience in top silicon valley companies such as Uber and Tesla
No pre-requisites, familiarity with basic Product Management and Business concepts is helpful
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction: Products, Success, Goals, Reading
1 Lectures
- Introduction 04:45 04:45
Part 1 Core Concepts
1 Lectures
Part 2 Definition of Success
1 Lectures
Part 3 - Product Strategy and Product Lifecycle
1 Lectures
Part 4 New Product Strategy
1 Lectures
Part 5 - Growth Product Strategy
1 Lectures
Part 6 - Mature Product Strategy
1 Lectures
Part 7 - Class Project
1 Lectures
Part 9 - Go To Market Strategy
1 Lectures
Conclusion
1 Lectures
Instructor Details
Vasily Starostenko
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