Mobile Marketing Course
Mobile Marketing
Lectures -21
Duration -2 hours
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Course Description
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Goals
What will you learn in this course:
- Learn the technology and process used for mobile marketing and how the implementation is done.
- Learn the policies required to maintain while conducting mobile marketing.
Prerequisites
What are the prerequisites for this course?
- Basic Knowledge of Marketing Strategies
- Passion to learn
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
7 Lectures
- Introduction to Mobile Marketing 02:39 02:39
- Mobile marketing Overview 08:18 08:18
- Technology and Reach 04:43 04:43
- Technology and Reach Continue 08:23 08:23
- Strategy Development 05:19 05:19
- Mobile Marketing Policies 07:09 07:09
- Policies for Developing Strategy 03:54 03:54
Overview and Processes Followed in Mobile Marketing
9 Lectures
Importing
5 Lectures
Instructor Details
Corporate Bridge Consultancy Private Limited
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