Mention the difference between corporate strategy and business strategy.


The major differences between corporate strategy and business strategy are as follows −

Corporate strategy

  • It helps the business to operate a whole organisation.

  • Its main aim is to elevate profits and making company grow faster.

  • It is formed by top level management.

  • It deals with operations of total business organisation.

  • It is long term strategy.

  • It is formulated at organisation level.

  • Examples − expansion, etc.

Business strategy

  • It is concerned with ameliorating the overall performance of an organisation.

  • Its main aim is to compete with other products in the market.

  • It is developed by middle level management.

  • It deals with particular unit/division of a business.

  • It is short term strategy.

  • It is formulated for a particular business unit.

  • Example − cost leadership etc.

Updated on: 25-Jul-2020

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