MBA Short Course : Innovation

person icon Hans Weemaes

MBA Short Course : Innovation

Managing Innovation Next to the Core Business

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Hans Weemaes

architecture icon Business,Enterpreneurship,Business Fundamentals


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Course Description

This is an 30+min lesson about “How do you develop and grow a disruptive innovation next to your core business” This is a hot topic among CEO’s and their executive teams.  They all realize that they have to innovate, disrupt and can’t be left behind.  However developing and growing a disruptive innovation is more difficult than people think.

In this lesson, I will offer in this talk 6 evidence based tips on how leaders should think about those challenges.  The stories is based on research, and uses several great examples to make this story sparkle. This are the cases of Post-It (3M), Kodak, Nespresso, Medtronic and British Airways.

This story is particularly relevant for senior executives, mid level professionals in a wide variety of industries. But particularly so in traditional industries where there is a plenty of disruption going on. For example the Financial Services industry, it therefore is important to understand how to grow and develop disruptive innovations.

In short, it’s a very interesting lesson with good examples with several key take aways and lessons that can be directly applied to your company


What will you learn in this course:

  • Understand why it is so challenging to manage disruptive innovations next to a core business
  • Make better decisions within corporates to deal with managing innovations


What are the prerequisites for this course?

  • No specific prior knowledge is required, but in interest and understanding of business and strategy is helpful
MBA Short Course : Innovation


Check out the detailed breakdown of what’s inside the course

1 Lectures
  • play icon Introduction to Managing Disruptive Innovations 02:20 02:20
The Three Key Difficulties
3 Lectures
Section 3: Six Insight on How to grow Disruptive Innovations next to core
7 Lectures

Instructor Details

Hans Weemaes

Hans Weemaes

Business School Professor in Korea

I'm a visiting business school Professor in Korea, consultant, and corporate trainer. I focus on Strategic Magement, Entrepreneurship, and Project Management. I am particularly passionate about communicating complex concepts in a straight forward language to a general audience, whether this in the class-, meeting- or boardroom. I have worked with students, managers, directors and C-Level Executives

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