Mastering Marketing Psychology for Conversion Optimisation

Unlock the power of 40+ human biases, drawing from extensive research, experiments, and neuropsychology studies. From cognitive dissonance & confirmation bias to availability bias and obedience to authority, dive deep into the psychology that drives consumer behavior.

Why take this course?

Crafted for forward-thinking, driven marketers, this course unlocks the power of 40+ human biases, drawing from extensive research, experiments, and neuropsychology studies. From the Zeigarnik & endowment effects to the illusion of willpower, we dive deep into the psychology that drives consumer behavior. With insights into these cutting-edge psychological principles, you'll not only gain the knowledge to sell more, but also create more meaningful connections with your customers. Join us on this transformative journey to become a master of marketing psychology.

What will You Learn?

You'll delve into the cutting-edge world of human decision-making. Explore the impact of powerful heuristics like fear, cognitive dissonance, and classical conditioning, while uncovering the subtleties of biases such as halo effects and familiarity. With insights from 40+ human biases and extensive research, you'll learn to decode the unconscious choices people make. Discover how to harness this knowledge as a marketer to sell more effectively, connecting with your audience on a deeper level and staying at the forefront of consumer psychology in the ever-evolving digital landscape.

Your Instructor

Constantin is the multi-award-winning Chief Digital Officer @ Pufferr. With an impressive academic background, Constantin holds not one, but three Master's degrees, showcasing his dedication to continuous learning and mastery of diverse fields. His expertise extends beyond traditional realms as he also boasts a Diploma in VR & Game Development. Constantin's commitment to staying at the forefront of the digital landscape is exemplified by his completion of the prestigious Disruptive Digital Marketing Program at the University of Oxford.

Learn digital marketing with one of the most awarded digital marketers in the UK!

Some of the 50+ awards and nominations we have won as a team at Puffer include the UKBA Award for Best Marketing Agency, The UKB&I Award for Best Family Business, 4 Drum Awards, Global Digital Awards for Best Biddable Campaign, Best Website Project at UK Digital Awards, and many more.

I am confident that at the end of this course, you will become a better marketer than 99% of marketers out there.

Who this course is for:

• Any marketer looking to be at the top of their profession, as practiced within a London based Digital Growth Agency