Marketing & CRM

person icon Skill Up

Marketing & CRM

Step into the dynamic world of marketing and master the intricacies of customer relationship management with our enlightening course on "Marketing & CRM."

updated on icon Updated on Dec, 2023

language icon Language - English

person icon Skill Up

architecture icon Marketing,CRM Customer Relationship Management,Sales,Digital Marketing

Lectures -7

Duration -2 hours


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Course Description

Have you ever felt the pulse of the market? Felt its ebb and flow, its intricate weavings of demand and supply? Our "Marketing & CRM" course invites you to enter this vibrant arena, revealing the art and science behind each business decision. The opening module initiates you into the world of market segmentation, a pivotal tool that enables businesses to connect with their target audiences more effectively. Further, you'll understand the profound role marketing plays in augmenting the sale of products and services.

As you proceed, the course shifts its lens to the digital realm, a space that's redefining the way we understand and engage with marketing. While digital marketing offers a plethora of opportunities, it's equally crucial to recognise its inherent challenges. This course equips you with the knowledge of both, giving you a balanced perspective. The advantages and disadvantages of digital marketing will be laid out, ensuring you're well-informed to make strategic decisions.

Lastly, the course culminates in a detailed Customer Relationship Management (CRM) exploration. In today's data-driven age, a brand's and its customers' relationship is more important than ever. Understand the essence of CRM, the technological tools that drive it, and the significance of digital technologies in maintaining pristine data. By the end, you'll appreciate the complexities of marketing and the value of nurturing and managing customer relationships in a digitised world.


What will you learn in this course:

  • Understand the principles and applications of market segmentation.
  • Recognise the pivotal impact of marketing strategies on sales.
  • Gain proficiency in the fundamentals of digital marketing.
  • Evaluate the benefits and drawbacks of digital marketing platforms.
  • Develop an in-depth understanding of customer relationship management.
  • Grasp the interrelation between CRM systems and the digital realm.
  • Appreciate the role of digital technologies in enhancing data quality.


What are the prerequisites for this course?

  • A basic understanding of marketing principles
  • Access to a computer or digital device with an internet connection
  • Enthusiasm to learn about the synergy of marketing and CRM

Why should I take this course?

  • Broaden your marketing knowledge spectrum.
  • Stay up-to-date with the latest in CRM systems.
  • Master techniques to elevate sales through effective marketing.
  • Learn the importance of data quality in the digital age.
  • Boost your credibility in the marketing industry.

Career Path:

  • Digital Marketing Strategist
  • CRM Analyst
  • Data Quality Manager
  • Market Segmentation Specialist
  • Sales and Marketing Coordinator
  • CRM System Developer
Marketing & CRM


Check out the detailed breakdown of what’s inside the course

Module 1 Market Segmentation
1 Lectures
  • play icon Market Segmentation 19:29 19:29
Module 2 Role of Marketing in Enhancing the Sale of Products and Services
1 Lectures
Module 3 Digital Marketing
1 Lectures
Module 4 Advantages and Disadvantages of Digital Marketing
1 Lectures
Module 5 Customer Relationship Management
1 Lectures
Module 6 CRM System and Digital Technologies
1 Lectures
Module 7 Digital Technologies and Data Cleansing
1 Lectures

Instructor Details

Skill Up

Skill Up

Skill Up

Skill Up presents a rigorous online education experience, helping you obtain industry-relevant skills that are accepted around the world. We bring you the best courses that boost your skills. We provide accredited CPD courses that deliver eye-opening knowledge and insights on every vital aspect of the ever-evolving job market landscape. We are a pioneer in the online learning sphere.

We work to bring you the best courses available for each topic. We listen to our learners and maintain a close and decisive relationship with them. More than just a course provider, we want to be your learning partner.

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