Marketing & CRM

Have you ever felt the pulse of the market? Felt its ebb and flow, its intricate weavings of demand and supply? Our "Marketing & CRM" course invites you to enter this vibrant arena, revealing the art and science behind each business decision. The opening module initiates you into the world of market segmentation, a pivotal tool that enables businesses to connect with their target audiences more effectively. Further, you'll understand the profound role marketing plays in augmenting the sale of products and services.

As you proceed, the course shifts its lens to the digital realm, a space that's redefining the way we understand and engage with marketing. While digital marketing offers a plethora of opportunities, it's equally crucial to recognise its inherent challenges. This course equips you with the knowledge of both, giving you a balanced perspective. The advantages and disadvantages of digital marketing will be laid out, ensuring you're well-informed to make strategic decisions.

Lastly, the course culminates in a detailed Customer Relationship Management (CRM) exploration. In today's data-driven age, a brand's and its customers' relationship is more important than ever. Understand the essence of CRM, the technological tools that drive it, and the significance of digital technologies in maintaining pristine data. By the end, you'll appreciate the complexities of marketing and the value of nurturing and managing customer relationships in a digitised world.